The Why of Consumption, Huffman, Cynthia

Автор: Jony Haryanto, Luiz Moutinho
Название: Analyzing Children`s Consumption Behavior: Ethics, Methodologies, and Future Considerations
ISBN: 1522509933 ISBN-13(EAN): 9781522509936
Издательство: Mare Nostrum (Eurospan)
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Цена: 24116.00 р.
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Описание: To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. This volume presents a dynamic overview of the best practices for marketing products that target children as consumers and analyses the most effective promotional strategies.

Автор: Miriam Tatzel
Название: Consumption and Well-Being in the Material World
ISBN: 9402405569 ISBN-13(EAN): 9789402405569
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This volume explores materialism and well-being from individual to global levels, how possessions can be beneficial, cultural variations in conceptions of what constitutes the good life; how we might reconcile environmental and consumer well-being, and more.

Автор: Ponsonby, Margaret
Название: Buying for the Home
ISBN: 0754658074 ISBN-13(EAN): 9780754658078
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Автор: Brembeck, Helene
Название: Life Phases, Mobility and Consumption
ISBN: 0367598590 ISBN-13(EAN): 9780367598594
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Автор: Huffman, Cynthia
Название: The Why of Consumption
ISBN: 0415220955 ISBN-13(EAN): 9780415220958
Издательство: Taylor&Francis
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Цена: 29093.00 р.
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Автор: Tsang Eileen Yuk-Ha
Название: New Middle Class in China
ISBN: 0230354440 ISBN-13(EAN): 9780230354449
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Based on interviews with entrepreneurs, professionals and regional party cadres` from a range of age groups, this book argues that Western class categories do not directly apply to China and that the Chinese new middle class is distinguished more by socio-cultural than by economic factors.

Автор: Belisle Donica
Название: Consumer Citizens: Women, Identity, and Consumption in the Early Twentieth Century
ISBN: 1442629118 ISBN-13(EAN): 9781442629110
Издательство: Mare Nostrum (Eurospan)
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Цена: 4383.00 р.
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Описание: Why do Canadians consume? This book explores the meanings of consumption in early-twentieth-century Canada, demonstrating that many Canadians have long viewed consumer goods as central to their visions of belonging, identity, and citizenship.

Название: Power and Politics in Sustainable Consumption Research and Practice
ISBN: 1138056200 ISBN-13(EAN): 9781138056206
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: This volume presents empirical and theoretical illustrations of the various means through which politics and power influence (un)sustainable consumption practices, policies and perspectives. The authors discuss why current efforts have largely failed to meet environmental targets and explore promising directions for research, policy and practice.

Название: Lifestyle media in asia
ISBN: 1138477419 ISBN-13(EAN): 9781138477414
Издательство: Taylor&Francis
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Цена: 7348.00 р.
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Описание: Across Asia, consumer culture is increasingly shaping everyday life, with neoliberal economic and social policies increasingly adopted by governments who see their citizens as individualised, sovereign consumers with choices about their lifestyles and identities. One aspect of this development has been the emergence of new wealthy middle classes with lifestyle aspirations shaped by national, regional and global media – especially by a range of new popular lifestyle media, which includes magazines, television and mobile and social media. This book explores how far everyday conceptions and experiences of identity are being transformed by media cultures across the region. It considers a range of different media in different Asian contexts, contrasting how the shaping of lifestyles in Asia differs from similar processes in Western countries, and assessing how the new lifestyle media represents not just a new emergent media culture, but also illustrates wider cultural and social changes in the Asian region.

Автор: Soler, Cecilia
Название: Stress, affluence and sustainable consumption
ISBN: 1138040754 ISBN-13(EAN): 9781138040755
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание: Even though most of us know that novelty consumption poses a serious threat to an environmentally and socially sustainable future, we continue to do it. Why? This book discusses sustainable consumption from a stress perspective, helping to understand the sustainability related consumption challenges that we face today.

Автор: Manyukhina, Yana
Название: Ethical Consumption: Practices and Identities
ISBN: 0367821109 ISBN-13(EAN): 9780367821104
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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Описание: The book engages with the topic of ethical consumption and explores ethical consumer practices and identities from a critical realist perspective.

Автор: Saad, Gad
Название: The Evolutionary Bases of Consumption
ISBN: 080585150X ISBN-13(EAN): 9780805851502
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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