Описание: Agreements between nations constitute the fundamental framework for the ordering of international affairs; and their successes and failures have led to some of the great turning points in modern history. The result of a unique collaboration by historians and political scientists, this book delineates, defines and assesses the idea of pacts and alliances as a key model of political organisation. Anchored by leading academics in the field, it presents numerous case studies covering a broad chronological sweep. Through theoretical and empirical methodology, the contributors address pacts and alliances from the fifteenth century onwards including, among others, the Korean-American and Moscow-Cairo alliances, the Sevres Pact, Turkey's accession to NATO and US alliances around the world. Through a close reading of these historical diplomatic relationships, fundamental yet relatively unaddressed research questions are developed and explored. First, what are the common denominators shared by successful alliances? Second, why do pacts and alliances disintegrate? Third, is the eventual demise of pacts and alliances inevitable?Finally, what are the implications of these issues on pact and alliance making today? This is the first volume to address this wide range of issues, and to bring together researchers and theorists from the historical and political disciplines to provide original and groundbreaking theories of diplomacy. Together, these case studies explore why alliances succeed, why they fail and why it matters. Pacts and Alliances in History is therefore not only important reading for the next generation of policymakers, but will also help frame scholars' enquiries as they try to understand key events in international relations and history.
Автор: Daniel C. Hellinger Название: Conspiracies and Conspiracy Theories in the Age of Trump ISBN: 3030074587 ISBN-13(EAN): 9783030074586 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the constant tension between democracy and conspiratorial behavior in the new global order. It addresses the prevalence of conspiracy theories in the phenomenon of Donald Trump and Trumpism, and the paranoid style of American politics that existed long before, first identified with Richard Hofstadter. Hellinger looks critically at both those who hold conspiracy theory beliefs and those who rush to dismiss them. Hellinger argues that we need to acknowledge that the exercise of power by elites is very often conspiratorial and invites both realistic and outlandish conspiracy theories. How we parse the realistic from the outlandish demands more attention than typically accorded in academia and journalism. Tensions between global hegemony and democratic legitimacy become visible in populist theories of conspiracy, both on the left and the right. He argues that we do not live in an age in which conspiracy theories are more profligate, but that we do live in an age in which they offer a more profound challenge to the constituted state than ever before.
Описание: This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.
Автор: Bailey, Cassandra M. Schmidt, Dana M. Название: Social media is about people ISBN: 1637422628 ISBN-13(EAN): 9781637422625 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3385.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms.Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow.This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
Автор: Marsh Название: Classical Rhetoric and Modern Public Relations ISBN: 0415626005 ISBN-13(EAN): 9780415626002 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
Автор: Fawkes, Johanna Название: Public Relations and Depth Communication ISBN: 0815358733 ISBN-13(EAN): 9780815358732 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role.
Автор: Smudde, Peter M. (illinois State University, Usa) Название: Teaching public relations ISBN: 0367421429 ISBN-13(EAN): 9780367421427 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Поставка под заказ.
Описание: Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes.
Описание: Promenade of Desire narrates a young woman`s journey from repression to liberation in tandem with Spain`s transition from dictatorship to democracy. As the country transforms itself, the shy Maria Isidra evolves into the alluring Isadora, whose passion for books and salsa dancing sustains her as she discovers what it means to be lustful and loved, and reclaims her whole self.
Public Relations and Journalism in Times of Crisis dissects crisis communication case studies from both the journalists’ and the public relations professionals’ perspectives. The authors, Andrea Miller, a former journalist, and Jinx Coleman Broussard, a former public relations professional, interviewed dozens of journalists and PR professionals involved in some of the most visible crises of the last few years: Hurricane Katrina, Ebola in America, the Blue Bell Ice Cream recall, Susan G. Komen vs. Planned Parenthood, race relations in Ferguson, Missouri, and at the University of Missouri, the great flood of Baton Rouge in 2016, and the Sandy Hook Elementary School shooting. Hundreds of press releases and press stories were also reviewed. The authors provide practical strategies for working journalists and public relations practitioners to enhance the flow of information in a crisis so that audiences and stakeholders can make educated, rational decisions to protect their families and livelihoods. The book also acquaints professors and students of PR and journalism with the realities of covering and managing crises, including what works and why, as well as mistakes that occur that could damage their organizations. Public Relations and Journalism in Times of Crisis is unique for its analysis of the communication of cases from both perspectives. At the end of each case are takeaways for both sets of professionals, as well as industry best practice suggestions.
Автор: Mims Suzanne Lowery, Rowan Katherine E., Walsch Daniel L. Название: Pathways to Public Relations: Student Handbook ISBN: 1942695020 ISBN-13(EAN): 9781942695028 Издательство: Неизвестно Рейтинг: Цена: 4131.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Dit boek legt de managementaspecten van DevOps uit voor degenen die zich professioneel bezighouden met informatie- en technologiemanagement. Het is geschreven voor IT-specialisten, IT-managers en IT-executives. Het toont DevOps niet als een fenomeen dat geassocieerd wordt met nieuwe automatiseringstools, programmeertechnieken of -technologieen en het verschilt van andere boeken door het gestructureerde verhaal (misschien is het overmatig gestructureerd) en door de poging om het fenomeen DevOps volledig te dekken op zowel een basis- als een fundamenteel niveau. Door die benadering wordt de lezer zich bewust van het nieuwe onderwerp en helpt het boek de fundering de bouwen, de basis. De lezer leert over de oorsprong van DevOps, de onvermijdelijkheid van zijn opkomst, de belangrijkste voorwaarden ervan en hoe die in de praktijk tot uiting komen, over de praktijk zelf en de principes waarop die is gebaseerd.In dit boek staat de stof voor de EXIN DevOps Foundation certificering. Dit examen test het begrip van (1) de basisconcepten van DevOps, (2) hoe deze aan elkaar gerelateerd zijn, en (3) de waarde van DevOps voor de business. EXIN DevOps Foundation is het eerste niveau van het EXIN DevOps certificeringsprogramma. De EXIN DevOps Professional certificering test de kennis van de DevOps praktijk en van hoe teams te integreren. De EXIN DevOps Master certificering gaat over het bevorderen van organisatieverandering en over het toeleiden naar continu leveren en verbeteren.
Автор: Bernays Edward L. Название: Public Relations ISBN: 0806114576 ISBN-13(EAN): 9780806114576 Издательство: Неизвестно Цена: 6196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Автор: Kerrigan, Ken Название: Our future in public relations ISBN: 1839095997 ISBN-13(EAN): 9781839095993 Издательство: Emerald Рейтинг: Цена: 9349.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
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