Автор: Jackson, Nigel Название: Promoting and Marketing Events ISBN: 041566733X ISBN-13(EAN): 9780415667333 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Нет в наличии.
Автор: Fine Название: Marketing the Public Sector ISBN: 113852767X ISBN-13(EAN): 9781138527676 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s
Автор: Rogers Tony Название: Marketing Destinations and Venues for Conferences, Conventio ISBN: 1138852155 ISBN-13(EAN): 9781138852150 Издательство: Taylor&Francis Рейтинг: Цена: 6072.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.
Название: Place Event Marketing in the Asia-Pacific Region ISBN: 0367423545 ISBN-13(EAN): 9780367423544 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.
Название: Promoting Property ISBN: 0367257173 ISBN-13(EAN): 9780367257170 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique.
Название: Promoting Property ISBN: 0367257165 ISBN-13(EAN): 9780367257163 Издательство: Taylor&Francis Рейтинг: Цена: 14545.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique.
Автор: Bruno Miguel Sousa, Jose Duarte Santos Название: Promoting Organizational Performance Through 5G and Agile Marketing ISBN: 1668455242 ISBN-13(EAN): 9781668455241 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29245.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organisations and customer relationships. The book consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing.
Автор: Dubicki, Eleonora I. Название: Marketing and Promoting Electronic Resources ISBN: 0789035855 ISBN-13(EAN): 9780789035851 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Fine, Seymour H. Название: Marketing the Public Sector ISBN: 1560006102 ISBN-13(EAN): 9781560006107 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Reic Ivna Название: Events Marketing Management ISBN: 0415533589 ISBN-13(EAN): 9780415533584 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.
In order to market events effectively, it is vital to consider marketing of events from the organiser's perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students' knowledge.
This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
Описание: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important
Автор: Jackson Название: A Practical Guide to Event Promotion ISBN: 1138915343 ISBN-13(EAN): 9781138915343 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.
This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
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