Автор: Snee Helene Название: Cosmopolitan Journey? ISBN: 1409453030 ISBN-13(EAN): 9781409453031 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What do young people get out of gap years? A wide range of `official` sources acknowledge gap years as a way of becoming a global citizen and more employable at the same time. Instead of automatically assuming that gap years are a `good thing`.
Название: Dark tourism and place identity ISBN: 1138651273 ISBN-13(EAN): 9781138651272 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Dark Tourism, including visitation to places such as murder sites, battlefields and cemeteries is a growing phenomenon, as well as an emergent area of scholarly interest. Despite this interest, the intersecting domains of dark tourism and place identity have been largely overlooked in the academic literature and this book aims to fill this void.
The three main themes of Visitor Motivation, Destination Management and Place Interpretation are addressed in this book from both a demand and supply perspective by examining a variety of case studies from around the world. This edited volume takes the dark tourism discussion to another level by reinforcing the critical intersecting domains of dark tourism and place identity and, in particular, highlighting the importance of understanding this connection for visitors and destination managers.
Written by leading academics in the area, this stimulating volume of 19 chapters will be valuable reading for postgraduate and advanced undergraduate students in a range of discipline areas; researchers and academics interested in dark tourism; and, other interested stakeholders including those in the tourism industry, government bodies and community groups.
Название: Wine and Identity ISBN: 1138082082 ISBN-13(EAN): 9781138082083 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales.
This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.
This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Автор: Ruvio, Ayalla A. Название: The Routledge Companion to Identity and Consumption ISBN: 1032340258 ISBN-13(EAN): 9781032340258 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Aronczyk Melissa Название: Branding the Nation: The Global Business of National Identity ISBN: 0199752176 ISBN-13(EAN): 9780199752171 Издательство: Oxford Academ Рейтинг: Цена: 5622.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
Автор: Bhandari Kalyan Название: Tourism and National Identity ISBN: 1845414470 ISBN-13(EAN): 9781845414474 Издательство: Неизвестно Рейтинг: Цена: 8070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the role of tourism as a means to express `nation` and `nationhood`. Based on field research in southwest and central Scotland it shows how various historical accounts, cultural icons and images, events and celebrations create a meaning of the Scottish nation.
Автор: Burmann, Christoph Riley, Nicola-Maria Halaszovich, Tilo Schade, Michael Klein, Kristina Piehler, Rico Название: Identity-Based Brand Management ISBN: 3658401885 ISBN-13(EAN): 9783658401887 Издательство: Springer Рейтинг: Цена: 5170.00 р. Наличие на складе: Поставка под заказ.
Автор: Erin Roberts, Jennifer Eyl Название: Christian Tourist Attractions, Mythmaking, and Identity Formation ISBN: 1350164690 ISBN-13(EAN): 9781350164697 Издательство: Bloomsbury Academic Рейтинг: Цена: 5226.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Christian Tourist Attractions, Mythmaking, and Identity Formation examines a sampling of contemporary Christian tourist attractions that position visitors as the inheritors of ancient, sacred traditions and make claims about the truth of the historical narratives that they promote. Rather than approaching these attractions as sacred expressions of religious experience or as uncontested accounts of history, the book applies recent work on mythmaking and identity formation to argue that these presentations of the past function as strategic discourses that serve material concerns in the present.
From an approach informed by social and materialist theories of religion, the volume draws upon a variety of methodological approaches that enable readers to understand the often-bewildering array of objects, claims, demands, and activities (not to mention the seemingly endless array of gifts and personal items available for purchase) that appear at attractions including Ark Encounter, the Creation Museum, the Holy Land Experience, Bible Walk Museum, Christian Zionist tours of Israel, and the recently opened Museum of the Bible. Discourse analysis, practice theory, rhetorical criticism, and embodied theories of cognition help make sense not only of the Christian tourist attractions under examination but also of the ways that "religion" is entangled with contemporary social, political, and economic interests more broadly.
Автор: Roberts, Graham Название: Consumer Culture, Branding and Identity in the New Russia ISBN: 0367340631 ISBN-13(EAN): 9780367340636 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.
Автор: Foroudi, Mohammad Mahdi Foroudi, Pantea (middlesex University London, Uk) Название: Corporate brand design ISBN: 0367515024 ISBN-13(EAN): 9780367515027 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.
Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
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