Название: Succession for Change ISBN: 3319521195 ISBN-13(EAN): 9783319521190 Издательство: Springer Рейтинг: Цена: 4611.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Torsten Tomczak; Sven Reinecke; Alfred Kuss Название: Strategic Marketing ISBN: 3658184167 ISBN-13(EAN): 9783658184162 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key aspects of the marketing planning process. Contents The information basis of marketing planning Market-oriented corporate planning Market-oriented business unit planning Planning the marketing mix Marketing implementation and management control
Автор: Piercy Название: Market-Led Strategic Change ISBN: 0415834279 ISBN-13(EAN): 9780415834278 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.
Автор: Helfat Constance E., Fertig Michael, Finkelstein S Название: Dynamic Capabilities ISBN: 1405135751 ISBN-13(EAN): 9781405135757 Издательство: Wiley Рейтинг: Цена: 4434.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creating, adapting to, and exploiting change is inherently entrepreneurial. To survive and prosper under conditions of change, firms must develop the "dynamic capabilities" to create, extend, and modify the ways in which they operate. The capacity of an organization to create, extend, or modify its resource base is vital.
Автор: Hill Charles Название: Strategic Management: Theory & Cases ISBN: 1305502272 ISBN-13(EAN): 9781305502277 Издательство: Cengage Learning Рейтинг: Цена: 12829.00 р. Наличие на складе: Нет в наличии.
Описание: This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.
Автор: Bailey, Catherine (professor In Work And Employment, King`s College London.) Mankin, David (academic Consultant Specializing In Online Learning For Ka Название: Strategic human resource management ISBN: 0198705409 ISBN-13(EAN): 9780198705406 Издательство: Oxford Academ Рейтинг: Цена: 10770.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The well-respected author team strike the ideal balance between the latest academic theory and real-world practice, making this the most applied SHRM textbook written in an eminently student-friendly format.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Hill/Schilling/Jones Название: Strategic management theory cases intgra ISBN: 0357033841 ISBN-13(EAN): 9780357033845 Издательство: Cengage Learning Рейтинг: Цена: 10770.00 р. Наличие на складе: Нет в наличии.
Описание: MindTap for Hill/Schilling/Jones' Strategic Management: Theory & Cases, 13th helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you�ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it�s time to study, everything you�ve flagged or noted can be gathered into a guide you can organize.
From Influence to Legacy; Psychology and Cultural History
Chapter 2 Continuity as an Outcome of Doing it by the Book
Succession Research; Best Practice; Succession Services
Chapter 3 Change Imperative for Family and Founder-led Businesses
Impermanence of Competitive Advantage; Implications
Chapter 4 Succession for Change in Current Practice
Sale; Return of Family/Founder; Outsider; Insider
Chapter 5 The World of Succession Services
Overview; Recent History; Outlook
Chapter 6 Next Generation
Changing Attitudes; Next Gen Groups; Networks of Families
Chapter 7 Succession in a World of Change
Timing; Values; Future(s)
Chapter 8 Succession as Transformation
Succession... and Strategy; ... and Power; Advice for Advisors
Chapter 9 Rethinking Succession Governance
Leader; Ownership; Board of Directors; Senior Management
Epilogue Succession: The Most Human of Governance Challenges
Автор: Coghlan David Название: Organizational Change and Strategy ISBN: 1138911690 ISBN-13(EAN): 9781138911697 Издательство: Taylor&Francis Рейтинг: Цена: 11176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Organizations change, usually driven by strategies, yet strategic management and organizational change are generally understood as separate domains in the business world. This book integrates the behavioural dynamics of learning, change and strategy at and across individual, team, interdepartmental, group and organizational levels.
This new edition emphasizes what can be done in organizations to enable strategy to be effective and to help organizations to change and learn. Central to the book is a reflexive engagement approach through inviting the readers to apply concepts to their own organizational situations and via reflective exercises. The authors also offer cases from a wide range of organizations, from universities to steel and digital businesses.
This practical book addresses managers, consultants, students and researchers and provides specific orientation to assist each readership group to learn from its own perspective.
Автор: Hru?ka Название: Radical Decision Making ISBN: 1137492309 ISBN-13(EAN): 9781137492302 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Radical Decision Making offers a controversial new framework to the conventional strategic change management conversation. While many approaches provide a discussion on a singular level, Dr. Hruska blends theory and research of decision making and social interaction to develop a consistent framework of strategic change.
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