Marketing Methods to Improve Company Strategy, Neves, Marcos Fava
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Neves Название: Marketing Methods to Improve Company Strategy ISBN: 0415873754 ISBN-13(EAN): 9780415873758 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Автор: Brennan, Steve Название: Build your digital marketing strategy ISBN: 1781333211 ISBN-13(EAN): 9781781333211 Издательство: Неизвестно Рейтинг: Цена: 3722.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital marketing remains a relatively new discipline and most organisations are still learning how best to achieve the visibility they need online. This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that wins the most leads and sales in your sector.
Автор: Aaron D. Hill, Aaron F. McKenny, Paula O`Kane, Sotirios Paroutis Название: Methods to Improve Our Field ISBN: 1804553654 ISBN-13(EAN): 9781804553657 Издательство: Emerald Рейтинг: Цена: 16262.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Research Methodology in Strategy and Management advances understanding of the methods used to study organizations – including managers, strategies, and how firms succeed.
Offering innovative ideas that explore how strategy and management methodology can be developed, the chapter authors in Volume 14, Methods to Improve Our Field,consider approaches that range from the re-imagining of secondary data in the digital age and Interpretive Phenomenological Analysis (IPA) to Machine Learning and Artificial Intelligence.
Methods to Improve Our Field is a necessity for both academics and researchers interested in the progression and cutting-edge studies of management, strategy, international business, entrepreneurship, and organization theory.
What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response.
In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what's to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation's principal creative and learning activity.
anticipate impending market shifts before they emerge
slow down change by making the future familiar
unlock the entrepreneurial talent that lies within your organisation
mobilise an army of internal advocates to drive strategy execution
embed foresight into your planning and innovation processes
Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today's ever-changing competitive environment? With Rethinking Strategy, you'll learn how to make better decisions and thrive alongside increasing competition and uncertainty.
Автор: Venkatesh Shankar , Gregory S. Carpenter Название: Handbook Of Marketing Strategy ISBN: 1849800987 ISBN-13(EAN): 9781849800983 Издательство: Edward Elgar Publishers Цена: 40550.00 р. Наличие на складе: Поставка под заказ.
Описание: This authoritative, comprehensive, and accessible `go-to` volume by leading global experts provides a broad overview of marketing strategy issues and questions.
Автор: Dalgic Tevflik Название: Customer-oriented Marketing Strategy: Theory and Practice ISBN: 1606495208 ISBN-13(EAN): 9781606495209 Издательство: McGraw-Hill Рейтинг: Цена: 3252.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.
Автор: Pehrsson Название: Strategy in Emerging Markets ISBN: 0415868262 ISBN-13(EAN): 9780415868266 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Markets previously unreachable for companies other than monopolies or other protected firms are now frequently open to new entrants. This book focuses on strategy in emerging markets, in particular establishments in liberalized European markets.
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