Описание: Branded The Master, Brian is among the last of the old school of British crime. At 71, Reader masterminded a break-in at a Mayfair jewellers containing more than GBP40 million worth of jewellery. Charting his criminal career from his first arrest at the age of 11, this book recounts Reader`s dry run for the Hatton Garden job in unprecedented detail.
"TO SUBDUE THE ENEMY WITHOUT FIGHTING IS THE ACME OF SKILL" (Sun Tzu)
Book 1 of 3 in the C.M.L. U.S. Army PSYOP series.
Discover the fundamentals of psychological warfare - PSYWAR. Learn how to change opinions, win hearts and minds, and convert people to your cause via mass communication
Full-size edition - large 8.5" x 11" format clear, detailed text & illustrations.
Complete & Unabridged.
"Batteries last hours, books last decades: get the print edition "
Often misunderstood by the general public, psychological operations (PSYOP) enable U.S. forces to influence a target population's opinions and behavior by affecting their impressions, thoughts and emotions.
Psychological operations take many forms. They may be overt or covert; they may involve media as diverse as radio, television, loudspeaker broadcast, leaflet drop or social media. They may seek to influence combatant groups, civilian populations or a combination thereof. Whatever their form, effective psychological operations take control of the information received by the target, inserting the required memetic payload into the consumed media in a manner the target cannot easily ignore.
In that regard, military psychological operations share many similarities with a wide variety of marketing operations, and the information contained within this series of U.S. Army manuals will be useful to media professionals in all fields, particularly those tasked with building and operating influence organizations and campaigns.
Similarly, a general audience will find much of value here. It is our individual responsibility to safeguard our own minds from potentially-malicious external influence, and this can best be achieved by developing an understanding of the techniques used by the ever-increasing number of entities engaged in influence activities. These entities' intentions range from the benign - convincing us of which soap powder to use - to the dangerously malign - enticing us to form positive opinions of foreign enemy powers and political systems, or undermining our confidence in ourselves and our way of life.
This is book 1 of 3 in the C.M.L. U.S. Army PSYOP series, which covers the fundamentals of military psychological operations in support of the national interest and is the Army's keystone publication for PSYOP principles and activities. It is written not exclusively for PSYOP personnel but for a wide military audience in order to provide a general understanding of and appreciation for PSYOP potential and value.
Also available:
PSYOP Book 2: Implementing Psychological Operations (ISBN: 978-1-949117-09-7, FM 3-05.301) builds on the previous publication to provide PSYOP commanders and planners with the information required to implement PSYOP activities at the operational level.
PSYOP Book 3: Executing Psychological Operations (ISBN: 978-1-949117-10-3, FM 3-05.302) is written for an audience of PSYOP personnel, providing guidance on executing effective PSYOP activities at the tactical level.
"THERE ARE BUT TWO POWERS IN THE WORLD, THE SWORD AND THE MIND. IN THE LONG RUN THE SWORD IS ALWAYS BEATEN BY THE MIND." (Napoleon Bonaparte)
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Автор: Baker, Bob Название: Guerrilla music marketing handbook ISBN: 0971483892 ISBN-13(EAN): 9780971483897 Издательство: Неизвестно Рейтинг: Цена: 4407.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Harrison Rob Название: The Handbook of Ethical Purchasing: Principles and Practice ISBN: 103205994X ISBN-13(EAN): 9781032059945 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Ethical Purchasing Handbook provides an introduction to the key principles, language and techniques that companies, campaigners and regulators are beginning to use to help drive the transition to more ethical economies.
Автор: Herbert L. Meiselman Название: Handbook of Eating and Drinking ISBN: 3030145050 ISBN-13(EAN): 9783030145057 Издательство: Springer Рейтинг: Цена: 118790.00 р. Наличие на складе: Нет в наличии.
Автор: Harrison, Rob Название: Handbook of ethical purchasing ISBN: 1032059958 ISBN-13(EAN): 9781032059952 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Ethical Purchasing Handbook provides an introduction to the key principles, language and techniques that companies, campaigners and regulators are beginning to use to help drive the transition to more ethical economies.
Описание: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms.
The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.
Описание: This second book in the series focuses on the role of workplace management in the organisation and the tasks that workplace management needs to consider.
Автор: Berend Wierenga; Ralf van der Lans Название: Handbook of Marketing Decision Models ISBN: 3319860410 ISBN-13(EAN): 9783319860411 Издательство: Springer Рейтинг: Цена: 46118.00 р. Наличие на складе: Нет в наличии.
Описание: In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.
Описание: Washington is at crossroads on education policy. It can continue down the path of top-down accountability or rethink the fundamentals and do something different. Choice and Federalism proposes a new path in which Washington unleashes the ability of parents to engage in informed choices of schools and by causes those choices to generate competitive pressures on the providers of education services.
Автор: Herbert L. Meiselman Название: Handbook of Eating and Drinking ISBN: 3030145042 ISBN-13(EAN): 9783030145040 Издательство: Springer Рейтинг: Цена: 118790.00 р. Наличие на складе: Нет в наличии.
Автор: Mahoney L. Meghan, Tang Tang Название: The Rowman & Littlefield Handbook of Media Management and Business ISBN: 1538115301 ISBN-13(EAN): 9781538115305 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 26822.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
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