Handbook of Product Placement in the Mass Media, Galician, Mary-Lou
Автор: Dunford April Название: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ISBN: 1999023005 ISBN-13(EAN): 9781999023003 Издательство: Неизвестно Рейтинг: Цена: 2839.00 р. Наличие на складе: Есть (1 шт.) Описание: Branded The Master, Brian is among the last of the old school of British crime. At 71, Reader masterminded a break-in at a Mayfair jewellers containing more than GBP40 million worth of jewellery. Charting his criminal career from his first arrest at the age of 11, this book recounts Reader`s dry run for the Hatton Garden job in unprecedented detail.
Автор: Baker, Bob Название: Guerrilla music marketing handbook ISBN: 0971483892 ISBN-13(EAN): 9780971483897 Издательство: Неизвестно Рейтинг: Цена: 4407.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Harrison Rob Название: The Handbook of Ethical Purchasing: Principles and Practice ISBN: 103205994X ISBN-13(EAN): 9781032059945 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Ethical Purchasing Handbook provides an introduction to the key principles, language and techniques that companies, campaigners and regulators are beginning to use to help drive the transition to more ethical economies.
Автор: Herbert L. Meiselman Название: Handbook of Eating and Drinking ISBN: 3030145050 ISBN-13(EAN): 9783030145057 Издательство: Springer Рейтинг: Цена: 118790.00 р. Наличие на складе: Поставка под заказ.
Автор: Harrison, Rob Название: Handbook of ethical purchasing ISBN: 1032059958 ISBN-13(EAN): 9781032059952 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Ethical Purchasing Handbook provides an introduction to the key principles, language and techniques that companies, campaigners and regulators are beginning to use to help drive the transition to more ethical economies.
Описание: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms.
The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.
Описание: This second book in the series focuses on the role of workplace management in the organisation and the tasks that workplace management needs to consider.
Описание: Washington is at crossroads on education policy. It can continue down the path of top-down accountability or rethink the fundamentals and do something different. Choice and Federalism proposes a new path in which Washington unleashes the ability of parents to engage in informed choices of schools and by causes those choices to generate competitive pressures on the providers of education services.
Автор: Herbert L. Meiselman Название: Handbook of Eating and Drinking ISBN: 3030145042 ISBN-13(EAN): 9783030145040 Издательство: Springer Рейтинг: Цена: 118790.00 р. Наличие на складе: Поставка под заказ.
Автор: Mahoney L. Meghan, Tang Tang Название: The Rowman & Littlefield Handbook of Media Management and Business ISBN: 1538115301 ISBN-13(EAN): 9781538115305 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 26822.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
Описание: In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
Автор: Maglio Paul P., Kieliszewski Cheryl A., Spohrer James C. Название: Handbook of Service Science, Volume II ISBN: 3319985116 ISBN-13(EAN): 9783319985114 Издательство: Springer Рейтинг: Цена: 34937.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these chapters is drawn from both new researchers who have grown-up with Service Science, as well as established researchers who are adapting their frames for the modern service context. The first Handbook of Service Science marked the emergence of Service Science when disciplinary studies of business-to-customer service systems intertwined to meet the needs of a new era of business-to-business and global service ecosystems. Today, the evolving discipline of Service Science involves advanced technologies, such as smartphones, cloud, social platforms, big data analytics, and artificial intelligence. These technologies are reshaping the service landscape, transforming both business models and public policy, ranging from retail and hospitality to transportation and communications. By looking through the eyes of today’s new Service Scientists, it is anticipated that value and grand challenges will emerge from the integration of theories, methods, and techniques brought together in the first volume, but which are now rooted more deeply in service-dominant logic and systems thinking in this second volume.The handbook is divided into four parts: 1) Service Experience--On the Human-centered Nature of Service; 2) Service Systems–On the Nature of Service Interactions; 3) Service Ecosystems–On the Broad Context of Service; 4) Challenges–On Rethinking the Theory and Foundations of Service Science. The chapters add clarity on how to identify, enable, and measure service, thus allowing for new ideas and connections made to physics, design, computer science, and data science and analytics for advancing service innovation and the welfare of society.Handbook of Service Science, Volume II offers a thorough reference suitable for a wide-reaching audience including researchers, practitioners, managers, and students who aspire to learn about or to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
