Автор: Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria Название: Driving Customer Appeal Through the Use of Emotional Branding ISBN: 1522529217 ISBN-13(EAN): 9781522529217 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 34234.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.
Автор: Surabhi Singh Название: Driving Traffic and Customer Activity Through Affiliate Marketing ISBN: 1522526560 ISBN-13(EAN): 9781522526568 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Highlights the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is designed for academics, practitioners, and students seeking current information on ways to increase customer activity.
Описание: Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
Автор: Punita Duhan Название: Managing Public Relations and Brand Image through Social Media ISBN: 1522503323 ISBN-13(EAN): 9781522503323 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation`s visibility and reputation.
Автор: Burkhalter & Wood Название: Maximizing Commerce And Marketing Strategies Through Micro-Blogging ISBN: 1466684089 ISBN-13(EAN): 9781466684089 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32848.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy.Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
Автор: Thorsten Hennig-Thurau; Ursula Hansen Название: Relationship Marketing ISBN: 3642086225 ISBN-13(EAN): 9783642086229 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing.
Автор: Brent Smith, Amiram Porath Название: Global Perspectives on Contemporary Marketing Education ISBN: 1466697849 ISBN-13(EAN): 9781466697843 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27720.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.
Автор: Gordon Bowen, Wilson Ozuem Название: Competitive Social Media Marketing Strategies ISBN: 1466697768 ISBN-13(EAN): 9781466697768 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers` use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
Описание: Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams.Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Автор: Bowen & Ozuem Название: Computer-Mediated Marketing Strategies ISBN: 1466665955 ISBN-13(EAN): 9781466665958 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world.Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Автор: Park Thaichon, Vanessa Ratten Название: Developing Digital Marketing: Relationship Perspectives ISBN: 1800713495 ISBN-13(EAN): 9781800713499 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions.
Themes explored throughout the book include:
• Service Encounters via Social Media and Customer Relationships
• Digital and Organizational Storytelling
• Artificial Intelligence and Customer Experience
• Sustainability Project Partnerships
As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectives views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.
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