Consumer Behaviour (RLE Consumer Behaviour), Foxall, Gordon R.

Автор: Gunter, Barrie
Название: Consumer Profiles (RLE Consumer Behaviour)
ISBN: 1138832456 ISBN-13(EAN): 9781138832459
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Автор: Forbes J. D.
Название: The Consumer Interest (Rle Consumer Behaviour): Dimensions and Policy Implications
ISBN: 1138838241 ISBN-13(EAN): 9781138838246
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.

Автор: Claudia Mennicken; Ingo Balderjahn
Название: New Developments and Approaches in Consumer Behaviour Research
ISBN: 0333739078 ISBN-13(EAN): 9780333739075
Издательство: Springer
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Цена: 23757.00 р.
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Описание: The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.

Автор: Forbes, J. D.
Название: The Consumer Interest (RLE Consumer Behaviour)
ISBN: 1138838195 ISBN-13(EAN): 9781138838192
Издательство: Taylor&Francis
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Цена: 19906.00 р.
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Автор: Foxall Gordon
Название: Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
ISBN: 1138832391 ISBN-13(EAN): 9781138832398
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decisionmaking. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Автор: Gunter Barrie, Furnham Adrian
Название: Consumer Profiles (Rle Consumer Behaviour): An Introduction to Psychographics
ISBN: 1138832464 ISBN-13(EAN): 9781138832466
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Автор: Wells, V. Foxall, G.
Название: Handbook Of Developments In Consumer Behaviour
ISBN: 1849802440 ISBN-13(EAN): 9781849802444
Издательство: Edward Elgar Publishers
Цена: 44986.00 р.
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Описание: This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.

Автор: Smith, Andrew (nottingham University Business School Uk)
Название: Consumer behaviour and analytics
ISBN: 113859265X ISBN-13(EAN): 9781138592650
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.

Название: Consumer Vulnerability
ISBN: 0367868024 ISBN-13(EAN): 9780367868024
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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Описание: Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.

Название: Digitalizing Consumption
ISBN: 0367875497 ISBN-13(EAN): 9780367875497
Издательство: Taylor&Francis
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Цена: 6736.00 р.
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Описание: Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital

Автор: Foxall, Gordon
Название: Addiction as Consumer Choice
ISBN: 0367339021 ISBN-13(EAN): 9780367339029
Издательство: Taylor&Francis
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Цена: 6736.00 р.
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Описание: This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine purchasing to extreme compulsion.

Автор: Smith, Andrew
Название: Consumer Behaviour and Analytics
ISBN: 1138592641 ISBN-13(EAN): 9781138592643
Издательство: Taylor&Francis
Рейтинг:
Цена: 19906.00 р.
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Описание: This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.