Автор: Foxall, Gordon R. Название: Consumer Behaviour (RLE Consumer Behaviour) ISBN: 1138832367 ISBN-13(EAN): 9781138832367 Издательство: Taylor&Francis Рейтинг: Цена: 17609.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Wells, V. Foxall, G. Название: Handbook Of Developments In Consumer Behaviour ISBN: 1849802440 ISBN-13(EAN): 9781849802444 Издательство: Edward Elgar Publishers Цена: 44986.00 р. Наличие на складе: Поставка под заказ.
Описание: This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.
Описание: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Автор: Forbes, J. D. Название: The Consumer Interest (RLE Consumer Behaviour) ISBN: 1138838195 ISBN-13(EAN): 9781138838192 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.
Автор: Foxall Gordon Название: Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide ISBN: 1138832391 ISBN-13(EAN): 9781138832398 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decisionmaking. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
Автор: Smith, Andrew (nottingham University Business School Uk) Название: Consumer behaviour and analytics ISBN: 113859265X ISBN-13(EAN): 9781138592650 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Поставка под заказ.
Описание: This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
Название: Digitalizing Consumption ISBN: 0367875497 ISBN-13(EAN): 9780367875497 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital
Название: Consumer Vulnerability ISBN: 0367868024 ISBN-13(EAN): 9780367868024 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.
Автор: Smith, Andrew Название: Consumer Behaviour and Analytics ISBN: 1138592641 ISBN-13(EAN): 9781138592643 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Поставка под заказ.
Описание: This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
Автор: Hoyer, Wayne (university Of Texas, Austin) Northey, Gavin (university Of Auckland) Chan, Eugene (monash Business School, Monash University) Macinnis, Название: Consumer behaviour ISBN: 0170439976 ISBN-13(EAN): 9780170439978 Издательство: Cengage Learning Рейтинг: Цена: 11403.00 р. Наличие на складе: Нет в наличии.
Описание: Doreen Carwithen and her husband William Alwyn were two of the most versatile composers working in Britain in the mid- to late-20th century. Between them they scored more than 100 films, as well as music for the concert hall, including the scores for Odd Man Out Alwyn and Boys in Brown Carwithen. Daniel Grimwoods recording is a wonderful introduction to the couples extensive catalogues of piano music, containing Carwithens taut, neoclassical Sonatina and Alwyns 12 Preludes and Grieg-inspired Fantasy Waltzes. This is warm, lyrical music which quietly pushes boundaries while always attractive and well-written for the
Автор: Foxall, Gordon Название: Addiction as Consumer Choice ISBN: 0367339021 ISBN-13(EAN): 9780367339029 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine purchasing to extreme compulsion.
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