Описание: Maren Hagemeister examines how institutions influence foreign firms market entry decisions and subsidiary performance in Russian regions. In an empirical study the author analyses the market entries of a sample of European Union firms in the Russian federal districts between 2005 and 2013.
Автор: Sabyasachi Dasgupta, Priya Grover Название: Optimizing Millennial Consumer Engagement With Mood Analysis ISBN: 1522556907 ISBN-13(EAN): 9781522556909 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.
Описание: Don`t delay any longer. Right now, in the middle of uncertain and volatility economic times, you have the chance to clean up in the stock market.
Автор: Prof. Dr. Egon Franck; Urs Meister Название: Introducing Competition into the Piped Water Market ISBN: 3835003828 ISBN-13(EAN): 9783835003828 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Winston, William Название: Market Analysis ISBN: 156024268X ISBN-13(EAN): 9781560242680 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Нет в наличии.
Автор: Giovanni Alberto Tabacco Название: Airline Economics ISBN: 331946728X ISBN-13(EAN): 9783319467283 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms. Examining a cross-section of US airline city pairs, Tabacco proposes for the first time that the industry can be understood as a natural oligopoly, each airline market being dominated by one to three airline carriers regardless of market size. The author questions the extent to which airlines deliberately prevent head-to-head competition within city pair markets, and draws intriguing conclusions about competitive forces from the observed market structure. Uncovering some of the main corporate strategies of the airline industry, the book is of immediate relevance to industry managers and practitioners, as well as academic economists.
The digital revolution and automation are accelerating changes in the labour market and in workplace skills. Affected by changes in international economics and opportunities for employment, in the workplace individuals seek to acquire relevant skills and retain transferable skills to be employable and to remain in employment.
Contemporary Challenges in Social Science and Management Part A and B explore in detail the theoretical competency framework to address these gaps and shortages in different disciplines and sectors. The global drivers of change are analysed and the opportunities and challenges for skills development are investigated, include the transition from education to employment in knowledge-based sectors in different countries.
Enriched and strengthened with European case studies of real-life situations providing a practical and industry insights, the volumes collate experts in Economics, Finance, Public Policy, Human Resources, and Risk management, contributing on employability, labour markets, sustainability, and skills of the future from across the globe.
Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance. Both disciplinary and interdisciplinary studies are welcome.
Автор: Dominique M. Hanssens; Leonard J. Parsons; Randall Название: Market Response Models ISBN: 0792378261 ISBN-13(EAN): 9780792378266 Издательство: Springer Рейтинг: Цена: 32142.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Places emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. This title discusses techniques and findings spawned by the marketing information revolution. It emphasizes insights available on marketing sales drivers, especially improved understanding of sales promotion.
Описание: This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms.
Автор: G?nther Название: Market Research with Panels ISBN: 365837649X ISBN-13(EAN): 9783658376499 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.
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