Автор: Charter, Martin Название: Greener Marketing ISBN: 1874719004 ISBN-13(EAN): 9781874719007 Издательство: Taylor&Francis Цена: 6123.00 р. Наличие на складе: Нет в наличии.
Автор: Bosworth, Michael T. Название: Solution selling ISBN: 0786303158 ISBN-13(EAN): 9780786303151 Издательство: McGraw-Hill Рейтинг: Цена: 6004.00 р. Наличие на складе: Поставка под заказ.
Описание: Solution Selling is the most comprehensive sales and sales management process available today.
Автор: Charlesworth, Alan, Название: Digital marketing : ISBN: 036770658X ISBN-13(EAN): 9780367706586 Издательство: Taylor&Francis Рейтинг: Цена: 26136.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.
Автор: Leboff Grant Название: Stickier Marketing ISBN: 0749471085 ISBN-13(EAN): 9780749471088 Издательство: Kogan Page Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming `sticky`.
Автор: Zwick, Detlev; Cayla, Julien Название: Inside Marketing ISBN: 0199655839 ISBN-13(EAN): 9780199655830 Издательство: Oxford Academ Рейтинг: Цена: 8395.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today`s world from a pre-eminent group of scholars and practitioners.
Автор: JeanJacques Lambin; Ruben Chumpitaz; Isabelle Schu Название: Market Driven Management ISBN: 1403998523 ISBN-13(EAN): 9781403998521 Издательство: Palgrave Рейтинг: Цена: 3850.00 р. Наличие на складе: Нет в наличии.
Описание: Taking a market orientation approach, this work challenges the traditional concept of the 4Ps and the `functional` role of marketing departments. It enlarges the market definition to cover all the key market players. It examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.
Название: Master S Mastering Marketing Management ISBN: 0333948971 ISBN-13(EAN): 9780333948972 Издательство: Springer Рейтинг: Цена: 4750.00 р. Наличие на складе: Поставка под заказ.
Описание: This work is designed for students, potential and practising managers who wish to know more about the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the student through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear style, "Mastering Marketing Management" shows that marketing is an holistic and integral part of organizational activities.
Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Research in Progress.
Описание: Channel Management.- Consumer and Organizational Buyer Behavior.- International Marketing.- Marketing Education.- Marketing and the Law.- Product and Pricing Management.- Promotion Management.- Research Agenda for Marketing in the 21st Century.- Research Methodology.- Retailing and Reselling.- Services Marketing.- Strategic Planning.- Jane K. Fenyo Student Paper Competition.- Addendum.
Автор: Robert L. King Название: Minority Marketing: Research Perspectives for the 1990s ISBN: 3319369431 ISBN-13(EAN): 9783319369433 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s.
Автор: Kozuch, Barbara Dobrowolski, Zbyslaw Название: Creating public trust ISBN: 3631628072 ISBN-13(EAN): 9783631628072 Издательство: Peter Lang Рейтинг: Цена: 10785.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The aim of this book is to outline an organisational perspective in exploring public trust. A public management model, adopted for ongoing considerations, covers both changes in public organisations themselves, namely in their internal environment, as well as changes spurred by dynamic shifts in the external environment, such as the management system as a whole. The study attempts to demonstrate that efficient functioning of public organisations has a significant impact on shaping relationships based on trust within and between organisations. It also presents the concepts of corruption, fraud and trust. The research completed with regard to the organisational perspective of creating public trust is a contribution to the advancement of organisational theory.
Описание: Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.