Designing B2B Brands - Lessons from Deloitte and 195,000 Brand Managers, Resnick

Автор: Kotler
Название: B2B Brand Management
ISBN: 3540253602 ISBN-13(EAN): 9783540253600
Издательство: Springer
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Цена: 5583.00 р.
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Описание: This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Автор: Romaniuk, Jenni (research Professor And Associate Director, Research Professor And Associate Director, Ehrenberg Bass Institute) Sharp, Bryon (directo
Название: How brands grow 2 revised edition
ISBN: 0190330023 ISBN-13(EAN): 9780190330026
Издательство: Oxford Academ
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Цена: 4592.00 р.
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Описание: How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, `Getting Down to Business-to-Business Markets`.