Business Analytics Applied Modelling and Prediction, James Abdey
Автор: Carvalho De Mesquita, Jose Marcos Kostelijk, Erik (amsterdam University Of Applied Sciences, Netherlands) Название: Marketing analytics ISBN: 1032052198 ISBN-13(EAN): 9781032052199 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
Автор: Yildirim, Gokhan Kubler, Raoul V. Название: Applied marketing analytics using r ISBN: 1529768721 ISBN-13(EAN): 9781529768725 Издательство: Sage Publications Рейтинг: Цена: 7126.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning.
Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course.
This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers.
Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Автор: Tsuneji Rikitake Название: Current Research in Earthquake Prediction Vol.I ISBN: 902771133X ISBN-13(EAN): 9789027711335 Издательство: Springer Рейтинг: Цена: 39970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bodea Название: Segmentation, Revenue Management and Pricing Analytics ISBN: 0415898331 ISBN-13(EAN): 9780415898331 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
Описание: This book offers a unique view of how innovation and competitiveness improve when organizations establish alliances with partners who have strong capabilities and broad social capital, allowing them to create value and growth as well as technological knowledge and legitimacy through new knowledge resources.
Автор: Abdey, James Название: Business analytics ISBN: 1529774098 ISBN-13(EAN): 9781529774092 Издательство: Sage Publications Рейтинг: Цена: 9187.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.
Key features include: • Clear signalling of introductory, intermediate and advanced content • An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data • Motivational cases throughout showing how the theory relates to real life • A wide variety of end-of-chapter exercises to test your understanding of the topics covered • Online examples and datasets to help you master your analytics skills through hands-on learning
Lecturers also have access a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank. Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics.
Dr James Abdey is an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE).
Автор: Bookstein, Fred L., Название: Measuring and Reasoning ISBN: 1107024153 ISBN-13(EAN): 9781107024151 Издательство: Cambridge Academ Рейтинг: Цена: 7760.00 р. Наличие на складе: Поставка под заказ.
Описание: This exploration of empirical inference in science ranges over topics as diverse as the mass extinction of the dinosaurs, Peirce`s concept of abduction, multiple regression, and the analysis of patterns in astrophysics. At its heart is a formal description of the process by which scientific measurements support convincing explanations of the world around us.
Автор: Burk, Scott , Miner, Gary Название: It`s All Analytics! ISBN: 0367359685 ISBN-13(EAN): 9780367359683 Издательство: Taylor&Francis Рейтинг: Цена: 9033.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, the first in a series of three, provides a look at the foundations of artificial intelligence and analytics and why readers need an unbiased understanding of the subject.
Автор: Badiru, Adedeji Bodunde Название: Project management essentials ISBN: 0367431181 ISBN-13(EAN): 9780367431181 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Focus book presents the basic principles and practice of project management and simple analytics for project control. The overriding theme of the book is that every pursuit can be organized as a project.
Автор: Uwe Engel, Anabel Quan-Haase, Sunny Xun Название: Handbook of Computational Social Science, Volume 2 ISBN: 1032077700 ISBN-13(EAN): 9781032077703 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook of Computational Social Science is a comprehensive reference source for scholars across multiple disciplines. It outlines key debates in the field, showcasing novel statistical modeling and machine learning methods, and draws from specific case studies to demonstrate the opportunities and challenges in CSS approaches.
Автор: Alvarez Название: Computational Social Science ISBN: 1107518415 ISBN-13(EAN): 9781107518414 Издательство: Cambridge Academ Рейтинг: Цена: 4592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book serves as an introduction to the field of computational social science for academics, students, and practitioners. It will also appeal to data scientists who wish to learn about innovations in the area, in particular those interested in how data analytics is applied to study social behavior.
Автор: Alvarez Название: Computational Social Science ISBN: 1107107881 ISBN-13(EAN): 9781107107885 Издательство: Cambridge Academ Рейтинг: Цена: 15682.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book serves as an introduction to the field of computational social science for academics, students, and practitioners. It will also appeal to data scientists who wish to learn about innovations in the area, in particular those interested in how data analytics is applied to study social behavior.
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