Applied marketing analytics using r, Yildirim, Gokhan Kubler, Raoul V.
Автор: A. Mansurali, P. Mary Jeyanthi Название: Marketing analytics : ISBN: 1774910888 ISBN-13(EAN): 9781774910887 Издательство: Taylor&Francis Рейтинг: Цена: 18987.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
Автор: Neves Название: Marketing Methods to Improve Company Strategy ISBN: 0415873754 ISBN-13(EAN): 9780415873758 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.
Автор: Struhl Steven Название: Practical Text Analytics ISBN: 0749474017 ISBN-13(EAN): 9780749474010 Издательство: Неизвестно Рейтинг: Цена: 9378.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.
Автор: Chapman, Christopher N. Feit, Elea Mcdonnell Название: R for marketing research and analytics ISBN: 3319144359 ISBN-13(EAN): 9783319144351 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Water fascinating in all its phases, forms and states of aggregation. Without it, life as we know it would not exist on Earth, for as Paracelsus stated in the 16th century water is the matrix of the world and of all its creatures. While it may appear to be a simple molecule, there is still much about it which is not fully understood. What is notably lacking is a microscopically-based understanding of the reasons for the many anomalous properties of water.This book presents lectures from the Enrico Fermi summer school Water fundamentals as the basis for understanding the environment and promoting technology held in Varenna,
Описание: Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and in turn plays a vital role in making business strategies and decisions.
The present book, following application-based approach, helps readers to understand the usage of analytics in different marketing contexts such as identifying customer preferences, customer-segmentation, pricing, forecasting, advertising, competitive analysis, perceptual mapping, etc. using SPSS software (Modeler, Statistics and AMOS Graphics).
Practical applications in each chapter, with supported screenshots, guide readers to apply different analytical techniques in marketing as they learn. This book is an indispensable companion for the postgraduate students of management with specialization in marketing. Also, the book will prove valuable for the Management Development Programs, Data Analysts, and Researchers in the field. It enables them to identify marketing problems, carry out research efficiently, process the data in a simple way using SPSS, and create reports in a systematic manner.
Автор: Carvalho De Mesquita, Jose Marcos Kostelijk, Erik (amsterdam University Of Applied Sciences, Netherlands) Название: Marketing analytics ISBN: 1032052198 ISBN-13(EAN): 9781032052199 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
Автор: Chapman Chris, Feit Elea McDonnell Название: R for Marketing Research and Analytics ISBN: 3030143155 ISBN-13(EAN): 9783030143152 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code.
Автор: Bodea Название: Segmentation, Revenue Management and Pricing Analytics ISBN: 0415898331 ISBN-13(EAN): 9780415898331 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
Автор: Jackson Steve Название: Cult of Analytics ISBN: 1138837997 ISBN-13(EAN): 9781138837997 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It`s also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.
Описание: Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
Автор: Neves, Marcos Fava Название: Marketing Methods to Improve Company Strategy ISBN: 0415873770 ISBN-13(EAN): 9780415873772 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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