Описание: Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.
Автор: Mathe Herve Название: Living Innovation: Competing In The 21St Century Access Economy ISBN: 9814719579 ISBN-13(EAN): 9789814719575 Издательство: World Scientific Publishing Цена: 18691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Living Innovation: Competing In The 21St Century Access Economy Explores How The Digital Revolution Has Empowered Customers, And How Organizations Have To Innovate To Gain A Deeper Understanding Of User Needs. Stepping Away From The Traditional Mindset Of Products Being The Foremost Concern Of An Organization, This Book Elaborates On How Service Value And The Management Of Customer Relationships Are Some Of The New Goals Of An Experience-Driven Economy. The Ten Chapters Of This Book Provide Insights And Different Perspectives Into This New Economy, Including The Consequences Of The Shift Away From A Product-Based Mindset, The Role Of The Physical Space As A Stimulator Of Innovation And The Keys To Making Service Innovation A Success.
Название: Public Media Management for the Twenty-First Century ISBN: 1138653675 ISBN-13(EAN): 9781138653672 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.
Автор: Mathur Название: Innovation in Public Transport Finance ISBN: 1138250139 ISBN-13(EAN): 9781138250130 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With all levels of governments currently, and for the foreseeable future, under significant fiscal stress, any new transit funding mechanism is to be welcomed. Value capture (VC) is one such mechanism, which involves the identification and capture of a public infrastructure-led increase in property value. This book reviews four major VC mechanisms: joint development projects; special assessment districts; impact fees; and tax increment financing; all of which are used to fund transit in the United States. Through the study of prominent examples of these VC mechanisms from across the US, this book evaluates their performance focusing on aspects such as equity, revenue-generating potential, stakeholder support, and the legal and policy environment. It also conducts a comparative assessment of VC mechanisms to help policy makers and practitioners to choose one, or a combination of VC mechanisms. Although the book focuses on the US, the use of the VC mechanisms and the urgent need for additional revenue to fund public transportation are world-wide concerns. Therefore, an overview of the VC mechanisms in use internationally is also provided.
Автор: Gregory Ferrell Lowe; Charles Brown Название: Managing Media Firms and Industries ISBN: 331908514X ISBN-13(EAN): 9783319085142 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.
Автор: Gregory Ferrell Lowe; Charles Brown Название: Managing Media Firms and Industries ISBN: 3319363395 ISBN-13(EAN): 9783319363394 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.
Автор: Todorovic Milan, Bakir Ali, Bakir With Ali Название: Rethinking Strategy for Creative Industries: Innovation and Interaction ISBN: 0415730597 ISBN-13(EAN): 9780415730594 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.
Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.
This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
Автор: Vernardakis Nikos Название: Innovation and Technology ISBN: 0415676800 ISBN-13(EAN): 9780415676809 Издательство: Taylor&Francis Рейтинг: Цена: 12554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovation has revolutionized the world economy, yet it remains often misunderstood. This textbook seeks to elucidate the nature and impact of innovation for both undergraduate and graduate students. Designed for MBA, Economics and Business students, this textbook will be useful to those interested in innovation, entrepreneurship and the economics of technology.
Автор: Jim Shorthose, Neil Maycroft Название: Understanding Creative Business: Values, Networks and Innovation ISBN: 1409407144 ISBN-13(EAN): 9781409407140 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. It discusses the effective positioning of creative practice within the contexts of professional and business development, cultural policy-making priorities and the wider cultural economy.
Автор: Todorovic, Milan Bakir, With Ali Название: Rethinking strategy for creative industries ISBN: 0367668475 ISBN-13(EAN): 9780367668471 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant
