Designing brand identity, Wheeler, Alina Meyerson, Rob
Старое издание
Автор: Wheeler Alina Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team ISBN: 1118980824 ISBN-13(EAN): 9781118980828 Издательство: Wiley Цена: 6645.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
Автор: Karen Cheng Название: Designing Type Second Edition ISBN: 1786277484 ISBN-13(EAN): 9781786277480 Издательство: Laurence King Рейтинг: Цена: 4554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive guide to type design is hailed as a 'must-have' for typographers, graphic designers and students and has been fully refreshed and updated with the introduction of more contemporary typefaces, more explanatory diagrams and a closer connection between text and corresponding image. The new edition of Designing Type also features more in-depth discussion of the processes behind developing typefaces and the basic issues that need to be taken into consideration such as visual principles and letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. This is a valuable reference for both experienced professionals and novice designers.
Автор: Slade-Brooking Catharine Название: Creating a Brand Identity ISBN: 1780675623 ISBN-13(EAN): 9781780675626 Издательство: Laurence King Рейтинг: Цена: 3795.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design - Branding - Brand Management - Advertising - Marketing - Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience - Analysing competitors - Creating mood boards - Naming brands - Logo design - Client presentations - Rebranding - Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Автор: Geyrhalter, Fabian (global 100 Mentor At The Founder Institute) Название: How to launch a brand - special workbook edition (2nd edition) ISBN: 0989646149 ISBN-13(EAN): 9780989646147 Издательство: Неизвестно Рейтинг: Цена: 6428.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Research Companion to Language and Country Branding ISBN: 0367343592 ISBN-13(EAN): 9780367343590 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world.
Автор: Foroudi, Mohammad Mahdi Foroudi, Pantea (middlesex University London, Uk) Название: Corporate brand design ISBN: 0367515024 ISBN-13(EAN): 9780367515027 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.
Автор: Dreeves Hellen Название: Contribution of Brand Image and Brand Identity to Gain Compe ISBN: 3656738777 ISBN-13(EAN): 9783656738770 Издательство: Неизвестно Рейтинг: Цена: 10087.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
