Coping with Tourists: European Reactions to Mass Tourism, Jeremy Boissevain
Автор: Kolb Название: Tourism Marketing for Cities and Towns ISBN: 1138685186 ISBN-13(EAN): 9781138685185 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: J Jafari/L Cai/PL Pearce/M Wu Название: The World Meets Asian Tourists ISBN: 1785602195 ISBN-13(EAN): 9781785602191 Издательство: Emerald Рейтинг: Цена: 19513.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The movement of Asian citizens across continents now occurs on an unprecedented scale. What are the interests of Asian tourists and what are the impacts on host communities? This book addresses questions about Asian tourist contact with unfamiliar countries and cultures and the implications for the marketing, planning and policy of tourist markets.
Автор: Kolb Bonita Название: Tourism Marketing for Cities and Towns ISBN: 1138685194 ISBN-13(EAN): 9781138685192 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: Metro-Roland Michelle M Название: Tourists, Signs and the City ISBN: 0754678091 ISBN-13(EAN): 9780754678090 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing upon the literature of landscape geography, tourism studies, cultural studies, visual studies and philosophy, this book offers a multi-disciplinary approach to understanding the interaction between urban environments and tourists.
Автор: Moir Название: The Discovery of Britain (Routledge Revivals) ISBN: 0415821886 ISBN-13(EAN): 9780415821889 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First published in 1964, this book examines the Tour of Britain, focusing on British people exploring their native land in the three centuries from 1540 to 1840. By tracking these journeys over three centuries, the book presents a changing English landscape, a changing economy, and a change in people`s tastes as the interests and concerns of the tourists evolve over the timeframe covered.
Автор: Jeremy Boissevain Название: Coping with Tourists: European Reactions to Mass Tourism ISBN: 1571819002 ISBN-13(EAN): 9781571819000 Издательство: Berghahn Рейтинг: Цена: 4796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Once content to sunbathe and follow guides and established itineraries, tourists are increasingly seeking authentic culture. This is taking them into the private areas and zones to which the locals retire in order to escape the tourist gaze, creating tensions between the two groups. Based on recent anthropological field studies, this book describes how European communities dependant on tourism have been affected by the commoditization of their culture and explores the ways they cope with the constant attention of outsiders. The collection demonstrates both varied and skillful ways in which individuals and communities react to and cope with the impact of decades of mass tourism on their lives and values, thus throwing new light onto questions of identity, boundary maintenance and cultural adjustment.
Автор: Abram, Simone Название: Tourists and Tourism ISBN: 1859739008 ISBN-13(EAN): 9781859739006 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Sather-Wagstaff, Joy Название: Heritage That Hurts ISBN: 1598745441 ISBN-13(EAN): 9781598745443 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Нет в наличии.
Автор: Sather-Wagstaff, Joy Название: Heritage That Hurts ISBN: 1598745433 ISBN-13(EAN): 9781598745436 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Нет в наличии.
Автор: Duke, Philip Название: The Tourists Gaze, The Cretans Glance ISBN: 1598741438 ISBN-13(EAN): 9781598741438 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Нет в наличии.
Автор: Duke, Philip Название: The Tourists Gaze, The Cretans Glance ISBN: 159874142X ISBN-13(EAN): 9781598741421 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Нет в наличии.
Автор: Metro-Roland Название: Tourists, Signs and the City ISBN: 1138250368 ISBN-13(EAN): 9781138250369 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing upon the literature of landscape geography, tourism studies, cultural studies, visual studies and philosophy, this book offers a multi-disciplinary approach to understanding the interaction between urban environments and tourists. This is a necessary prerequisite for cities as they make themselves into enticing destinations and compete for tourists' attention. It argues that tourists make sense of, and draw meaningful conclusions about, the places in which they tour based upon the interpretation of the signs or elements encountered within the built environment, elements such as graffiti and lamp posts. The writings of the American pragmatist Charles S. Peirce on interpretation provide the theoretical model for explaining the way in which mind and world, or thoughts and objects, result in tourists interacting with place. This theoretical framework elucidates three applied studies undertaken with foreign visitors to the Hungarian capital of Budapest. Based upon extensive ethnographic field work, these studies focus on tourists' interpretation of the urban landscape, with particular attention paid to the encounters with national culture, the role of architecture and the importance of the prosaic in urban tourism.
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