Описание: Whether we realize it or not, we are always telling stories. On a first date or job interview, in a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In so doing, we make choices about what to emphasize and what to leave out. We frame and explain in order to amuse, rationalize, or just plain vent. The author, acclaimed for his storytelling on stages, the radio, and in novels including Memoirs of an Imaginary Friend, is also an award-winning teacher. His wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing any story show that anyone can learn to be an appealing storyteller; that everyone has something story worthy to express; and, perhaps most importantly, that the act of creating and telling a tale is a powerful way of understanding and enhancing one's own life.
Автор: Nussbaumer Knaflic Cole Название: Storytelling with Data: A Data Visualization Guide for Business Professionals ISBN: 1119002257 ISBN-13(EAN): 9781119002253 Издательство: Wiley Рейтинг: Цена: 5219.00 р. Наличие на складе: Есть (1 шт.) Описание: Don`t simply show your data tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You`ll discover the power of storytelling and the way to make data a pivotal point in your story.
Описание: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood.
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Описание: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
Автор: Zeiser, Anne Название: Transmedia Marketing ISBN: 0415716101 ISBN-13(EAN): 9780415716109 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Описание: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
Автор: Karin Thier Название: Storytelling in Organizations ISBN: 3662585812 ISBN-13(EAN): 9783662585818 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.
?The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations!George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)
Описание: Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
Описание: Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. This book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
Описание: Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
Описание: Do you want to unleash the power of storytelling in your business and build a powerful brand, capture attention, win over customers, and inspire lifetime loyalty? If yes, then keep reading...
Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives?
Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on.
Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would.
If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages.
If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you.
In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services.
Here's what you're going to discover in Storytelling:
3 "nuke-level" powerful tips to help you craft a compelling business story
The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience
How to create the best brand image for your business and leave your competitors in the dust
How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business
How to master the art of using storytelling for effective presentations
Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut
The eight building blocks to help you make your brand's story highly relatable and induce trust
...and tons more
Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.
Автор: Quesenberry, Keith A. Coolsen, Michael K., Ph.D. Название: Brand Storytelling ISBN: 1538176378 ISBN-13(EAN): 9781538176375 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 13376.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today`s digital first media landscape.
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