Описание: The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology.The story centers on Richard Viguerie, a pioneer of political direct mail who was known as the “Funding Father” of the conservative movement. His consulting firm established a database of conservative prospects and mailed millions of unsolicited letters. By the 1970s, Viguerie emerged as the central fundraiser in conservative politics, financing right-wing organizations and politicians such as George Wallace, Jesse Helms, and Ronald Reagan.Moriyama shows that the rise of right-wing direct mail communication in the postwar years coincided with a new strategy: the use of this new technology to stoke negative emotions, such as fury and fear, among the letter recipients. In the period of broadcasting, conservative fundraisers established the new approach of targeting individual voters and promoting negative emotions to win elections.Before Rush Limbaugh’s talk show, Fox News, Twitter, and Cambridge Analytica, conservatives used direct mail to spread messages of anxiety and anger to raise funds and mobilize the grassroots. Through extensive archival research of fundraising activities in the conservative movement and key elections from 1950 to 1980, Empire of Direct Mail offers a political history of the role played by communications technology in the development of modern US conservatism.
Описание: Political Election Debates presents theory and research on political leaders debates. Election debates in the United States and around the world (e.g., Germany, Israel, UK, South Korea, Taiwan, France) are explored. News coverage of debates is also examined.
Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decisions and behaviors?
This new book is one of the first to examine and compare the campaign efforts used to target Latinos with those directed at the rest of the electorate. Specifically, it focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congressional and statewide contests from 2000–2004. Author Marisa Abrajano's research reveals exposure to these televised political ads indeed impacts whether Latinos turn out to vote and, if so, for whom they vote. But the effect of these advertising messages is not uniform across the Latino electorate. Abrajano explores the particular factors that affect Latinos' receptivity to political ads and offers key findings for those interested in understanding how to mobilize this critical swing group in American politics.
Автор: Dowling, Conor M. Название: Super PAC! ISBN: 0415833027 ISBN-13(EAN): 9780415833028 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Поставка под заказ.
Elections are not just about who casts ballots – they reflect the citizens, parties, media, and history of an electorate. Fighting for Votes examines how these factors interacted during a recent Ontario election. Drawing on a wealth of sources, the authors ask three questions: How do parties position themselves to appeal to voters? How is information from and about parties transmitted to voters? How do voters respond to the information around them? The result is a sophisticated analysis of how parties influence voters in an era when new media is reshaping the electoral landscape.
Автор: Dick Leonard Название: Elections in Britain Today ISBN: 0333660439 ISBN-13(EAN): 9780333660430 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This account of how the British electoral system works answers questions such as: when are elections held?; who can vote?; what happens on polling day?; and how does one become an MP? This edition also deals with local elections, referenda and elections to the European Parliament.
Описание: Shows how the size of an election victory influences subsequent candidate behaviour, voter behaviour, and even the economy
Автор: Stone, Walter J., Название: Candidates and voters : ISBN: 1316649601 ISBN-13(EAN): 9781316649602 Издательство: Cambridge Academ Рейтинг: Цена: 5702.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Candidates and Voters extends our understanding of vote choice and representation, showing empirically that elections work better than is normally assumed through extensive analysis of US House races. The book will be of interest to political observers, political scientists, and others interested in elections and democratic representation.
Описание: One of modern democracy`s biggest challenges is the overseas voter.This book is the first of its kind to explore the issues of military and overseas voting, an often neglected voting bloc, by investigating the successfulness of overseas voting initiatives, technologies, and policy efforts.
Описание: Candidates and Voters extends our understanding of vote choice and representation, showing empirically that elections work better than is normally assumed through extensive analysis of US House races. The book will be of interest to political observers, political scientists, and others interested in elections and democratic representation.
Название: Reference Shelf: Voters` Rights ISBN: 1637002955 ISBN-13(EAN): 9781637002957 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9405.00 р. Наличие на складе: Нет в наличии.
Описание: This issue of The Reference Shelf looks at some of the best American journalism and writing on the topic of voting rights. Sections present articles on subjects ranging from convict disenfranchisement, voting and race, and the challenges of voting in urban versus rural areas. This issue pays special attention to the debate over voter fraud and voting security and how recent allegations of voter fraud have been used to justify new voter restrictions in many states. Other topics covered include voter ID requirements, voting and transportation for the elderly, and the debate over online voting.
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