Paul Lazarsfeld and the Origins of Communications Research,
Автор: Katz, Elihu Lazarsfeld, Paul F. Roper, Elmo Название: Personal influence ISBN: 1412805074 ISBN-13(EAN): 9781412805070 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld`s serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
Автор: Lester Paul Martin Название: Digital Innovations for Mass Communications ISBN: 041566294X ISBN-13(EAN): 9780415662949 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In every field of mass communications--advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting--professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.
The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.
When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.
Автор: Adams, Paul C. Cupples, Julie Glynn, Kevin Jansson, Andre Moores, Shaun Название: Communications/media/geographies ISBN: 1138824348 ISBN-13(EAN): 9781138824348 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Although there are human geographers who have previously written on matters of media and communication, and those in media and communication studies who have previously written on geographical issues, this is the first book-length dialogue in which experienced theorists and researchers from these different fields address each other directly and engage in conversation across traditional academic boundaries. The result is a compelling discussion, with the authors setting out statements of their positions before responding to the arguments made by others.
One significant aspect of this discussion is a spirited debate about the sort of interdisciplinary area that might emerge as a focus for future work. Does the already-established idea of communication geography offer the best way forward? If so, what would applied or critical forms of communication geography be concerned to do? Could communication geography benefit from the sorts of conjunctural analysis that have been developed in contemporary cultural studies? Might a further way forward be to imagine an interdisciplinary field of everyday-life studies, which would draw critically on non-representational theories of practice and movement?
Readers of Communications/Media/Geographies are invited to join the debate, thinking through such questions for themselves, and the themes that are explored in this book (for example, of space, place, meaning, power, and ethics) will be of interest not only to academics in human geography and in media and communication studies, but also to a wider range of scholars from across the humanities and social sciences.
Автор: McDonald Paul, Donoghue Courtney Brannon, Havens Timothy Название: Digital Media Distribution: Portals, Platforms, Pipelines ISBN: 1479806781 ISBN-13(EAN): 9781479806782 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4891.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A deep dive into the new era of digital content production and distribution In the twenty-first century, the platforms that both create and host content have become nearly as important as media itself. Companies such as Netflix, Spotify, and YouTube have attained a massive hold on the public imagination and have become an almost ineluctable part of people’s everyday lives. While the workings of media distribution had until very recently remained inconsequential to the average consumer, the recent popularization of various online platforms has made the question of distribution immediate to everyone. Digital Media Distribution: Portals, Platforms, Pipelines provides a timely examination of the multifaceted distribution landscape in a moment of transformation and conceptualizes media distribution as a complex site of power, privilege, and gatekeeping. These tensions have local, national, and global consequences on the autonomy of creative workers, as well as on how we gain access to, engage with, and understand cultural products. Drawing on original research into distribution practices in industries as diverse as television, film, videogames, literature, and adult entertainment, each chapter explores how digitization has changed media distribution and its broader economic, industrial, social, and cultural implications. Bringing together experts from around the world and across the media industries, Digital Media Distribution: Portals, Platforms, Pipelines presents a vast array of critical approaches and illustrative case studies for understanding the factors that have an impact on the way media travels and moves throughout our digital lives.
Автор: McDonald Paul, Donoghue Courtney Brannon, Havens Timothy Название: Digital Media Distribution: Portals, Platforms, Pipelines ISBN: 1479806773 ISBN-13(EAN): 9781479806775 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12415.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A deep dive into the new era of digital content production and distribution In the twenty-first century, the platforms that both create and host content have become nearly as important as media itself. Companies such as Netflix, Spotify, and YouTube have attained a massive hold on the public imagination and have become an almost ineluctable part of people’s everyday lives. While the workings of media distribution had until very recently remained inconsequential to the average consumer, the recent popularization of various online platforms has made the question of distribution immediate to everyone. Digital Media Distribution: Portals, Platforms, Pipelines provides a timely examination of the multifaceted distribution landscape in a moment of transformation and conceptualizes media distribution as a complex site of power, privilege, and gatekeeping. These tensions have local, national, and global consequences on the autonomy of creative workers, as well as on how we gain access to, engage with, and understand cultural products. Drawing on original research into distribution practices in industries as diverse as television, film, videogames, literature, and adult entertainment, each chapter explores how digitization has changed media distribution and its broader economic, industrial, social, and cultural implications. Bringing together experts from around the world and across the media industries, Digital Media Distribution: Portals, Platforms, Pipelines presents a vast array of critical approaches and illustrative case studies for understanding the factors that have an impact on the way media travels and moves throughout our digital lives.
