Retail management, global edition, Berman, Barry Evans, Joel Chatterjee, Patrali
Старое издание
Автор: Barry Berman Название: Retail Management: A Strategic Approach ISBN: 0131870165 ISBN-13(EAN): 9780131870161 Издательство: Pearson Education Цена: 4431.00 р. Наличие на складе: Невозможна поставка. Описание: For courses in Retailing and Retail Management. Berman and Evans` strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.
Автор: Berman Barry Название: Retail Management: International Edition, Edition 12 ISBN: 0273768565 ISBN-13(EAN): 9780273768562 Издательство: Pearson Education Цена: 14545.00 р. Наличие на складе: Невозможна поставка.
Автор: Morgan, Tony Название: Visual Merchandising ISBN: 1780676875 ISBN-13(EAN): 9781780676876 Издательство: Laurence King Рейтинг: Цена: 3793.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Описание: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.
Автор: Banks, Oliver Название: Driving retail transformation ISBN: 1788605284 ISBN-13(EAN): 9781788605281 Издательство: Неизвестно Рейтинг: Цена: 3447.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.
On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.
Автор: Jacob C. Miller Название: Retail Ruins: The Ghosts of Post-Industrial Spectacle ISBN: 1529225531 ISBN-13(EAN): 9781529225532 Издательство: Marston Book Services Рейтинг: Цена: 9502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the context of widespread precarity and ongoing crises, it is no surprise ruins have captured much attention in recent years. This book is about a new kind of space, one that is deeply troubling for consumer society: the retail ruin. Jacob C. Miller bridges human geography, archaeology and critical urban studies to offer a starting point for conceptualizing retail ruins. Drawing on fieldnotes and photographs, Miller crafts a hauntological approach informed by the theories of Walter Benjamin and Jacques Derrida to more recent thinking on assemblage, spectacle and the politics of urban space.
Название: Retail Branding and Store Loyalty ISBN: 3658015950 ISBN-13(EAN): 9783658015954 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts.
Автор: Pinckaers, Fabien Gardiner, Geoff Название: Open erp for retail and industrial management ISBN: 2960087607 ISBN-13(EAN): 9782960087604 Издательство: Неизвестно Рейтинг: Цена: 5104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Shopping Centre Marketing ISBN: 1032690526 ISBN-13(EAN): 9781032690520 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Customer Experience in Fashion Retail ISBN: 1032456558 ISBN-13(EAN): 9781032456553 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Retail Marketing ISBN: 1138141232 ISBN-13(EAN): 9781138141230 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Поставка под заказ.
Название: Retail Supply Chain Management ISBN: 1498739148 ISBN-13(EAN): 9781498739146 Издательство: Taylor&Francis Рейтинг: Цена: 12554.00 р. Наличие на складе: Поставка под заказ.
Описание: Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.
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