Retail Management: International Edition, Edition 12, Berman Barry

Автор: Berman, Barry Evans, Joel Chatterjee, Patrali
Название: Retail management, global edition
ISBN: 1292214678 ISBN-13(EAN): 9781292214672
Издательство: Pearson Education
Цена: 19061.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.

Автор: Barry Berman
Название: Retail Management: A Strategic Approach
ISBN: 0131870165 ISBN-13(EAN): 9780131870161
Издательство: Pearson Education
Цена: 4431.00 р.
Наличие на складе: Невозможна поставка.
Описание: For courses in Retailing and Retail Management. Berman and Evans` strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
Рейтинг:
Цена: 8546.00 р.
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Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan,
Название: Strategic Brand Management
ISBN: 019956521X ISBN-13(EAN): 9780199565214
Издательство: Oxford Academ
Рейтинг:
Цена: 6176.00 р.
Наличие на складе: Поставка под заказ.

Автор: Paolo Guenzi; Susi Geiger
Название: Sales Management
ISBN: 0230245951 ISBN-13(EAN): 9780230245952
Издательство: Springer
Рейтинг:
Цена: 9502.00 р.
Наличие на складе: Поставка под заказ.

Описание: Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

Автор: Willman Paul
Название: Understanding Management
ISBN: 0198716923 ISBN-13(EAN): 9780198716921
Издательство: Oxford Academ
Рейтинг:
Цена: 5542.00 р.
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Описание: This comprehensive introductory text explains the roots of the management field in the social sciences; and how it developed and why. Appealing to those with a broad interest in the area, this book will also act as a guide to the extensive literatures in the field for those wishing to go further

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
Рейтинг:
Цена: 9362.00 р.
Наличие на складе: Поставка под заказ.

Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Phil Harris
Название: The Sage Handbook of International Corporate and Public Affairs
ISBN: 1446276112 ISBN-13(EAN): 9781446276112
Издательство: Sage Publications
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Цена: 24552.00 р.
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Описание: The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.