Gastronomic Tourism Experiences and Experiential Marketing, Dixit, Saurabh Kumar

Автор: Dixit, Saurabh Kumar
Название: Gastronomic tourism experiences and experiential marketing
ISBN: 1032412836 ISBN-13(EAN): 9781032412832
Издательство: Taylor&Francis
Цена: 18374.00 р.
Наличие на складе: Поставка под заказ.
Описание: This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers` perspectives. It is essential read for undergraduate and postgraduate students of Tourism, Hospitality, Management, Consumer Behaviour.

Автор: Dixit, Saurabh Kumar (north Eastern Hill Universit
Название: The routledge handbook of gastronomic tourism
ISBN: 1032004630 ISBN-13(EAN): 9781032004631
Издательство: Taylor&Francis
Рейтинг:
Цена: 6736.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Routledge Handbook of Gastronomic Tourism explores the rapid transformations that have affected the interrelated areas of gastronomy, tourism, and society, shaping new forms of destination branding, visitor satisfaction and induced purchase decisions.

Автор: Batat, Wided
Название: Experiential Marketing
ISBN: 0367900920 ISBN-13(EAN): 9780367900922
Издательство: Taylor&Francis
Рейтинг:
Цена: 7195.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

Автор: Batat, Wided
Название: Experiential Marketing
ISBN: 0367900912 ISBN-13(EAN): 9780367900915
Издательство: Taylor&Francis
Рейтинг:
Цена: 25265.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

Автор: Dixit, Saurabh Kumar
Название: Gastronomic tourism experiences and experiential marketing
ISBN: 1032412836 ISBN-13(EAN): 9781032412832
Издательство: Taylor&Francis
Рейтинг:
Цена: 18374.00 р.
Наличие на складе: Поставка под заказ.

Описание: This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers` perspectives. It is essential read for undergraduate and postgraduate students of Tourism, Hospitality, Management, Consumer Behaviour.

Автор: Kozak
Название: Tourist Behavior
ISBN: 3319785524 ISBN-13(EAN): 9783319785523
Издательство: Springer
Рейтинг:
Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.