Автор: Slade-Brooking Catharine Название: Creating a Brand Identity ISBN: 1780675623 ISBN-13(EAN): 9781780675626 Издательство: Laurence King Рейтинг: Цена: 3795.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design - Branding - Brand Management - Advertising - Marketing - Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience - Analysing competitors - Creating mood boards - Naming brands - Logo design - Client presentations - Rebranding - Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Название: Identity Design That Works ISBN: 1564969509 ISBN-13(EAN): 9781564969507 Издательство: Rockport/Rotovision Рейтинг: Цена: 3034.00 р. Наличие на складе: Поставка под заказ.
Описание: Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.
Описание: Take a step back from the other designers' trends dominating your design world and reach toward a more exotic direction. In a clear and concise manner, identities are outlined by three steps - the "The Client", "The Brief" and "The Solution", aiding readers in understanding one of the most common design job cycles. Featured work is presented from design groups such as the Turkish Society of Graphic Designers, the Graphics Association of Zimbabwe and the Design Centrum of the Czech Republic that provides you with innovative and fresh design ideas. Partnered with Icograda (an International Council of Graphic Design Associations) as part of a series on best-selling subjects like logos and packaging, this book invites you to broaden your creative horizons. So get ready to embark on a new design adventure that just might turn out to be next season's biggest trend.
Описание: An account of architecture in England between circa 1150 and 1250, this work explores how the assimilation of new ideas from France led to an English version of Gothic architecture. It considers the great cathedrals of England to examine the complex interrelations between architecture and its social and political functions.
Описание: Look into Americas most notable corporate atriums, boardrooms, lobbies, seating areas, and executive offices and experience their powerful interior designs. Actual installations by professional architects and designers, these spaces reflect the powerful atmosphere in which corporate decisions are made daily. Over 235 color photographs present a cross-section of corporate designs and contemporary rooms that are on the cutting edge. The rooms use various materials, colors, light, and structural containment to provide ambiance. Some are simple designs utilizing creativity and function as their inspiration, while others use bolder elements to create memorable designs. From wood to polished marble and accent lighting, the elements add drama to the space. This book will provide awe and inspiration to executives, architects, interior designers, and committee members looking for powerful ideas.
Автор: Fisher Sterling, Susan Wat, Kathryn Название: Role models: Feminine Identity in Contemporary American Photography ISBN: 1857595386 ISBN-13(EAN): 9781857595383 Издательство: ACC-distribution titles Рейтинг: Цена: 4125.00 р. Наличие на складе: Поставка под заказ.
Описание: In image-conscious world, photography is one of the powerful mediators of our sense of self. This book explores the ways in which female identity is constructed and mediated through the art of photography. It focuses on how role models and role-playing have been central to the art, meaning, and social function of contemporary photography.
Описание: Currently one of the world s leading industrial nations, South Korea produces an enormous amount of consumer goods. Korea Power is the first comprehensive collection of contemporary Korean product and graphic design. This book aims to document the Korean identity that has been formed as the country has become a modern state in the aftermath of the fall of the Josean Dynasty, its occupation by the Japanese, and the Korean War. To this end, Korea Power includes images that the legendary Korean advertising photographer Kim Han-Yong shot in the years of reconstruction following the war. South Korea s rapid rise to an economic superpower almost swept away all traces of a traditional lifestyle. Today, however, the cultural values of Korea s past are again becoming more influential. Many Korean designers now have a new sensibility for their culture s traditional definition of beauty. They are also defining an original, distinctly Korean elegance. This new development is represented in the book by work from the Culture Keepers, for example. Their designs for practical furniture and table settings are inspired by the aesthetics of the past, yet are ideally suited to meet the needs of our modern lives. The official exhibition catalog for Design and Identity at Frankfurt's Museum of Applied Arts.
Название: Corporate Identity ISBN: 0500278083 ISBN-13(EAN): 9780500278086 Издательство: Thames & Hudson Цена: 2797.00 р. Наличие на складе: Поставка под заказ.
Описание: An exploration of how big business manages to keep itself in the public eye. It shows: how identity is crucial to market share; how it plays a central role in expansion and diversification; and how it is vital to both effective recruitment and a flourishing corporate culture.
Название: Packaging & Corporate Identity ISBN: 8489994587 ISBN-13(EAN): 9788489994584 Издательство: Nippan Цена: 5068.00 р. Наличие на складе: Нет в наличии.
Описание: An illustrated collection of corporate identity and packaging designs by the Spanish agency Morillas & Associates. The volume seeks to demonstrate the company's corporate identity and packaging projects from the point of view of their natural coexistence in daily life. With a visual script in which contrasts happen, metaphors are formed and sensations are produced, this example of total graphical conception offers to the interlocutor a complete sample of the projects of the design agency.
Название: Identity Design Sourcebook ISBN: 159253029X ISBN-13(EAN): 9781592530298 Издательство: Rockport/Rotovision Цена: 4175.00 р. Наличие на складе: Поставка под заказ.
Описание: Each profile traces the process of redesigning a company's graphic identity using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.
Название: Masters of Design: Corporate Brochures ISBN: 1592535461 ISBN-13(EAN): 9781592535460 Издательство: Rockport/Rotovision Рейтинг: Цена: 3793.00 р. Наличие на складе: Поставка под заказ.
Описание: Profiles 20-30 design leaders in each subject category including type, identity/logos, packaging/product design, annual reports/brochures, and publications. This book shows the designers` best work in the category and discusses why they`re so successful in this category.
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