Автор: Aihong Название: Visual Image Design: Restaurants & Hotels ISBN: 9886824328 ISBN-13(EAN): 9789886824320 Издательство: ACC-distribution titles Рейтинг: Цена: 7178.00 р. Наличие на складе: Есть (1 шт.) Описание: Excellent ideas to help create a corporate identity for hotels and restaurants.
Описание: "Transitions" is the theme that runs through this book, which deals not only with technical and creative innovations at the cutting edge of this branch of graphic design, but the challenges facing the industry and the changes ahead. The development of cheap, easy-to-use digital video equipment has enabled graphic designers to move swiftly into the world of film. This book marks the point where digital media design and film-making meet. Through interviews with leading international practitioners, the book focuses on transitions across a range of motion graphics, from Hollywood titles to experimental films on digital video, to interactive interfaces for digital television. The book also contains a practical tutorial section and interviews and insights from a global collection of practitioners.
Автор: Livingston, Alan Название: The Thames & Hudson Dictionary of Graphic Design and Designers ISBN: 0500204136 ISBN-13(EAN): 9780500204139 Издательство: Thames & Hudson Рейтинг: Цена: 1642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A dictionary that contains around 750 entries offering information on every important graphic designer, movement, agency, practice and publication from 1840 onwards. It presents definitions, from technical minutiae of typography to computer-aided design and printing.
Автор: Heller, Steven Название: 100 Classic Graphic Design Journals ISBN: 1780673361 ISBN-13(EAN): 9781780673363 Издательство: Thames & Hudson Цена: 4950.00 р. Наличие на складе: Поставка под заказ.
Описание: 100 Classic Graphic Design Journals surveys a unique collection of the most influential magazines devoted to graphic design, advertising and typography. These journals together span over 100 years of the history of print design and chart the rise of graphic design from a necessary sideline to the printing industry to an autonomous creative profession. Each magazine is generously illustrated with a large selection of spreads and covers. A descriptive text based, where possible, on interviews with editors, designers and publishers is also included for each magazine alongside comprehensively researched bibliographic material. The magazines featured cover a range of industries and eras, from advertising (Publimondial, La Pubblicita Italiana), posters (Das Plakat, Affiche) and typography (Typografische Monatsblatter, Typographica), to Art Nouveau (Bradley, His Book), Modernist design (Neue Grafik, ULM) and Post-Modern and contemporary graphics (Emigre, Its Nice That). These 100 journals offer an invaluable resource to historians and students of graphic design, and a rich seam of visual research and inspiration for graphic designers.
Автор: Jury, David Название: Graphic Design before Graphic Designers ISBN: 0500516464 ISBN-13(EAN): 9780500516461 Издательство: Thames & Hudson Рейтинг: Цена: 5940.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: International in scope, this book charts the evolution of print into graphic design between 1700 and 1914. With around 850 illustrations, many specially photographed from private collections, it is of interest to graphic designers, design and social historians, as well as collectors of print and printed emphemera alike.
Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a "toolkit" of ideas and skills. The awareness and sensitivity to form, color, material and craft gained through these visual experiments will increase the designer's confidence in their personal and professional design work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Автор: Jonathan Raimes Название: Retro Graphic Design Pocket Ess ISBN: 1907579877 ISBN-13(EAN): 9781907579875 Издательство: Thames & Hudson Рейтинг: Цена: 1648.00 р. Наличие на складе: Поставка под заказ.
Описание: Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style.
Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments, and boost your confidence in your personal and professional work.
Graphic Style Lab can be used in the classroom or independently. Go directly to any of the step-by-step exercises and create extraordinarily creative graphic design. Don't be afraid to try something different! Graphic Style Lab offers 50 experiments that apply the fundamental principles of graphic design in a way that is creative, fun and interactive.
This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:
-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning
-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses
-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues
-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together
-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...
-Plus a complete project case study with major decision-moments keyed to respective sections
Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Описание: The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product's print advertising campaign - as a mere projection screen for established logos and brand messages. Today, packaging is considered to be a self-contained facet of an overall communication concept. Boxed and Labelled 2 documents the main strategic directions that exist in current packaging design - all of which address a longing for truthfulness. One of these directions is an increased tendency to emphasize the tried and true values of a product, for example, with a retro look that aims for an Ah, just like grandma used to make! reaction. Another direction is down-to-earth rather than in-your-face packaging, including unostentatious solutions made of recycled paper that play up a product's connection to nature. On the other end of the design spectrum, there is also packaging that gives a product a distinct look and feel through a very playful use of graphic design, patterns, and illustration. Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in Boxed and Labelled 2 are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts. Although the work in Boxed and Labelled 2 ranges from minimalistic to whimsical, from clear-cut to ambiguous, all of the featured examples deliver their own unique brand values and experiences. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of stateof-the-art packaging design today.
Автор: Shaoqiang Wang Название: Geometrix: New Trends in Graphic Design ISBN: 8492810599 ISBN-13(EAN): 9788492810598 Издательство: Prestel Publishing Limited Рейтинг: Цена: 6334.00 р. Наличие на складе: Нет в наличии.
Описание: The geometric and rationalist aesthetics are back today, full of renewed vigour which this title enforces in a showcase of multiple examples with a retro-inspired flavour updated to the latest trends in the world of 21st century design.
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