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Services marketing management: a strategic perspective, 2nd edition, Hans Kasper



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Цена: 8546р.
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Автор: Hans Kasper
Название:  Services marketing management: a strategic perspective, 2nd edition
Перевод названия: Стратегии управления рынками
ISBN: 9780470091166
Издательство: Wiley
Классификация:
ISBN-10: 0470091169
Обложка/Формат: Paperback
Страницы: 572
Вес: 1.184 кг.
Дата издания: 13.04.2006
Язык: English
Издание: Desktop ed
Иллюстрации: Illustrations
Размер: 258 x 196 x 27
Читательская аудитория: Professional & vocational
Подзаголовок: A strategic perspective
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.



Comprehensive Surgical Management of Congenital Heart Disease  2nd Edition

Автор: Jonas, Richard A (Children`s National Heart Institute, Children`s National Medical Center, Washington D.C., USA)
Название: Comprehensive Surgical Management of Congenital Heart Disease 2nd Edition
ISBN: 1444112155 ISBN-13(EAN): 9781444112153
Издательство: Taylor&Francis
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Цена: 42108 р.
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Описание:

Highly Commended, BMA Medical Book Awards 2015

Since the first edition of this book was published in 2004, the management of congenital heart disease has continued to evolve at a rapid pace. Not only have new operations been developed and expanded, such as the intra/extracardiac conduit Fontan and the double root translocation for corrected transposition, but in addition, diagnostic methods--particularly cardiac CT and MRI--have been dramatically transformed.

Understanding of the genetic basis of congenital heart disease and the embryology of cardiac development has progressed even more rapidly. What has not changed is that optimal outcomes for children and adults with congenital heart disease can only be achieved by a collaborative team effort. The team includes not only congenital cardiac surgeons but also pediatric cardiac nurses, pediatric cardiologists, perfusion and respiratory technicians, pediatric cardiac intensivists, pediatric cardiac anesthesiologists, ultrasonographers, and MRI and catheter laboratory technicians.

This second edition of Comprehensive Surgical Management of Congenital Heart Disease describes in detail the contemporary practice of Richard A. Jonas and the cardiac team at Children's National Medical Center in Washington, D.C. The book once again includes numerous beautiful illustrations providing comprehensive and detailed information about intra-operative management of the entire spectrum of congenital heart surgery. In addition, the companion VitalSource ebook contains more than 50 operative videos that have been edited and narrated to highlight the key steps in complex surgical procedures.

The book incorporates an evidence-based approach, supported throughout by numerous scientific citations, to explain when and why an operation should be done as well as the risks, benefits, and potential complications.

Strategic Market Creation - A New Perspective on Marketing and Innovation Management

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470694270 ISBN-13(EAN): 9780470694275
Издательство: Wiley
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Цена: 8077 р.
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Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 11562 р.
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Strategic Marketing Management

Автор: Wilson And Gilligan
Название: Strategic Marketing Management
ISBN: 0750659386 ISBN-13(EAN): 9780750659383
Издательство: Taylor&Francis
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Цена: 4884 р.
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Описание: Contains chapters on `The Nature and Role of Competitive Advantage` and `The Strategic Management of the Expanded Marketing Mix`. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

Strategic market management, 1 ed

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
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Цена: 8546 р.
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Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Marketing Management: A Strategic Decision-making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-making Approach
ISBN: 0071326375 ISBN-13(EAN): 9780071326377
Издательство: McGraw-Hill
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Цена: 9779 р.
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Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.

Strategic International Marketing

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 9362 р.
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Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Marketing Management: A Strategic Decision-Making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-Making Approach
ISBN: 0078028795 ISBN-13(EAN): 9780078028793
Издательство: McGraw-Hill
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Цена: 0 р.
Наличие на складе: Невозможна поставка.

Описание: Contains the summary records of the meetings of the International Law Commission on its 57th session (2 May-3 June and 11 July-5 August 2005). The issues discussed include: unilateral acts of states, diplomatic protection, state responsibility, reservations to treaties and international liability for injurious consequences arising out of acts not prohibited by international law. French edition.

Strategic Marketing Management (RLE Marketing)

Автор: Foxall
Название: Strategic Marketing Management (RLE Marketing)
ISBN: 1138792411 ISBN-13(EAN): 9781138792418
Издательство: Taylor&Francis
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Цена: 18876 р.
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Описание: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing `mix?, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each `weapon? in the marketing `armoury? and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.


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