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Services marketing management: a strategic perspective, 2nd edition, Hans Kasper


Варианты приобретения
Цена: 5328р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 989 шт.  Склад Америка: 75 шт.  
При оформлении заказа до: 17 янв 2020
Ориентировочная дата поставки: Середина Февраля

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Автор: Hans Kasper
Название:  Services marketing management: a strategic perspective, 2nd edition   (Стратегии управления рынками)
Издательство: Wiley
Классификация:
Бизнес и управление

ISBN: 0470091169
ISBN-13(EAN): 9780470091166
ISBN: 0-470-09116-9
ISBN-13(EAN): 978-0-470-09116-6
Обложка/Формат: Paperback
Страницы: 572
Вес: 1.184 кг.
Дата издания: 13.04.2006
Язык: ENG
Издание: Desktop ed
Иллюстрации: Illustrations
Размер: 25.86 x 19.81 x 2.77 cm
Читательская аудитория: Professional & vocational
Подзаголовок: A strategic perspective
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Services Marketing Management sets up a framework that will enable service organisations to create the ultimate, high quality service experience. Beginning with the fundamentals of services marketing management the book then outlines the wide variety of assets and strategic capabilities required to deliver services and create superior value for customers. The new edition will build on the strengths of the former work by focusing on the strategic side of managing a service industry. Market orientation, service quality and the integration of HRM and marketing will remain main themes throughout the book and there will be new chapters on topics such as e-services and new service development. The book will be completely updated incorporating new literature in the field.
Дополнительное описание: Кол-во стр.: 456
Формат: 246 x 189
Дата издания: 2005
Круг читателей: research, professional





Comprehensive Surgical Management of Congenital Heart Disease  2nd Edition

Автор: Richard A. Jonas.
Название: Comprehensive Surgical Management of Congenital Heart Disease 2nd Edition
ISBN: 1444112155 ISBN-13(EAN): 9781444112153
Издательство: Taylor&Francis
Рейтинг:
Цена: 22990 р.
Наличие на складе: Невозможна поставка.

Описание: Highly Commended, BMA Medical Book Awards 2015 Since the first edition of this book was published in 2004, the management of congenital heart disease has continued to evolve at a rapid pace. Not only have new operations been developed and expanded, such as the intra/extracardiac conduit Fontan and the double root translocation for corrected transposition, but in addition, diagnostic methods—particularly cardiac CT and MRI—have been dramatically transformed. Understanding of the genetic basis of congenital heart disease and the embryology of cardiac development has progressed even more rapidly. What has not changed is that optimal outcomes for children and adults with congenital heart disease can only be achieved by a collaborative team effort. The team includes not only congenital cardiac surgeons but also pediatric cardiac nurses, pediatric cardiologists, perfusion and respiratory technicians, pediatric cardiac intensivists, pediatric cardiac anesthesiologists, ultrasonographers, and MRI and catheter laboratory technicians. This second edition of Comprehensive Surgical Management of Congenital Heart Disease describes in detail the contemporary practice of Richard A. Jonas and the cardiac team at Children’s National Medical Center in Washington, D.C. The book once again includes numerous beautiful illustrations providing comprehensive and detailed information about intra-operative management of the entire spectrum of congenital heart surgery. In addition, the companion VitalSource ebook contains more than 50 operative videos that have been edited and narrated to highlight the key steps in complex surgical procedures. The book incorporates an evidence-based approach, supported throughout by numerous scientific citations, to explain when and why an operation should be done as well as the risks, benefits, and potential complications.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 6244 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Marketing Management: A Strategic Decision-making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-making Approach
ISBN: 0071326375 ISBN-13(EAN): 9780071326377
Издательство: McGraw-Hill
Рейтинг:
Цена: 6582 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Marketing management: a strategic, decision-making approach

Автор: Mullins
Название: Marketing management: a strategic, decision-making approach
ISBN: 0072863706 ISBN-13(EAN): 9780072863703
Издательство: McGraw-Hill
Цена: 9194 р.
Наличие на складе: Нет в наличии.

Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

Strategic International Marketing

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
Рейтинг:
Цена: 5609 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Strategic Marketing Management

Автор: Wilson And Gilligan
Название: Strategic Marketing Management
ISBN: 0750659386 ISBN-13(EAN): 9780750659383
Издательство: Taylor&Francis
Рейтинг:
Цена: 5328 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Covers the role of marketing, approaches to analysing marketing capability, e-marketing, branding, customer relationship management, relationship management myopia and the decline of loyalty. This book includes coverage of: strategic and marketing analysis; strategic direction and strategy formulation; strategic choice; and, strategic evaluation.

Marketing And Management Interfaces In The Enactment Of Strategic

Автор: Roselender
Название: Marketing And Management Interfaces In The Enactment Of Strategic
ISBN: 1859714897 ISBN-13(EAN): 9781859714898
Издательство: Elsevier Science
Рейтинг:
Цена: 4390 р.
Наличие на складе: Невозможна поставка.

Описание: Features: a review of the literature dealing with measurement of performance in management accounting and in marketing; a field study of ten organizations in different sectors (manufacturing, financial services, retailing); and, a full description of the three types of interfaces between management accounting and marketing.

Marketing Management: A Strategic Decision-Making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-Making Approach
ISBN: 0078028795 ISBN-13(EAN): 9780078028793
Издательство: McGraw-Hill
Цена: 19331 р.
Наличие на складе: Нет в наличии.

Strategic Market Creation - A New Perspective on Marketing and Innovation Management

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470725095 ISBN-13(EAN): 9780470725092
Издательство: Wiley
Рейтинг:
Цена: 8360 р.
Наличие на складе: Нет в наличии.

Описание: The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes. Structured around two key themes - 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Strategic Market Creation - A New Perspective on Marketing and Innovation Management

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470694270 ISBN-13(EAN): 9780470694275
Издательство: Wiley
Рейтинг:
Цена: 5328 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.

Автор: Cravens
Название: Ebook: Strategic Marketing
ISBN: 1121060501 ISBN-13(EAN): 9781121060500
Издательство: McGraw-Hill
Цена: 5746 р.
Наличие на складе: Нет в наличии.

Strategic market management

Автор: Aaker, David A
Название: Strategic market management
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
Рейтинг:
Цена: 5328 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.


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