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Services marketing management: a strategic perspective, 2nd edition, Hans Kasper



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Цена: 7011р.
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Автор: Hans Kasper
Название:  Services marketing management: a strategic perspective, 2nd edition
Перевод названия: Стратегии управления рынками
ISBN: 9780470091166
Издательство: Wiley
Классификация:
ISBN-10: 0470091169
Обложка/Формат: Paperback
Страницы: 572
Вес: 1.184 кг.
Дата издания: 13.04.2006
Язык: English
Издание: Desktop ed
Иллюстрации: Illustrations
Размер: 258 x 196 x 27
Читательская аудитория: Professional & vocational
Подзаголовок: A strategic perspective
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Дополнительное описание: Кол-во стр.: 456
Формат: 246 x 189
Дата издания: 2005
Круг читателей: research, professional





Comprehensive Surgical Management of Congenital Heart Disease  2nd Edition

Автор: Richard A. Jonas.
Название: Comprehensive Surgical Management of Congenital Heart Disease 2nd Edition
ISBN: 1444112155 ISBN-13(EAN): 9781444112153
Издательство: Taylor&Francis
Рейтинг:
Цена: 37125 р.
Наличие на складе: Невозможна поставка.

Описание: Highly Commended, BMA Medical Book Awards 2015 Since the first edition of this book was published in 2004, the management of congenital heart disease has continued to evolve at a rapid pace. Not only have new operations been developed and expanded, such as the intra/extracardiac conduit Fontan and the double root translocation for corrected transposition, but in addition, diagnostic methods—particularly cardiac CT and MRI—have been dramatically transformed. Understanding of the genetic basis of congenital heart disease and the embryology of cardiac development has progressed even more rapidly. What has not changed is that optimal outcomes for children and adults with congenital heart disease can only be achieved by a collaborative team effort. The team includes not only congenital cardiac surgeons but also pediatric cardiac nurses, pediatric cardiologists, perfusion and respiratory technicians, pediatric cardiac intensivists, pediatric cardiac anesthesiologists, ultrasonographers, and MRI and catheter laboratory technicians. This second edition of Comprehensive Surgical Management of Congenital Heart Disease describes in detail the contemporary practice of Richard A. Jonas and the cardiac team at Children’s National Medical Center in Washington, D.C. The book once again includes numerous beautiful illustrations providing comprehensive and detailed information about intra-operative management of the entire spectrum of congenital heart surgery. In addition, the companion VitalSource ebook contains more than 50 operative videos that have been edited and narrated to highlight the key steps in complex surgical procedures. The book incorporates an evidence-based approach, supported throughout by numerous scientific citations, to explain when and why an operation should be done as well as the risks, benefits, and potential complications.

Strategic Market Creation - A New Perspective on Marketing and Innovation Management

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470725095 ISBN-13(EAN): 9780470725092
Издательство: Wiley
Рейтинг:
Цена: 11000 р.
Наличие на складе: Поставка под заказ.

Описание: The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes. Structured around two key themes - 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Strategic Market Creation - A New Perspective on Marketing and Innovation Management

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470694270 ISBN-13(EAN): 9780470694275
Издательство: Wiley
Рейтинг:
Цена: 7011 р.
Наличие на складе: Поставка под заказ.

Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.

Автор: Cravens
Название: Ebook: Strategic Marketing
ISBN: 1121060501 ISBN-13(EAN): 9781121060500
Издательство: McGraw-Hill
Цена: 7561 р.
Наличие на складе: Поставка под заказ.

Strategic market management, 1 ed

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
Рейтинг:
Цена: 7011 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 9585 р.
Наличие на складе: Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Marketing Management: A Strategic Decision-making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-making Approach
ISBN: 0071326375 ISBN-13(EAN): 9780071326377
Издательство: McGraw-Hill
Рейтинг:
Цена: 7836 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Strategic International Marketing

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 7737 р.
Наличие на складе: Поставка под заказ.

Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Knowledge Management: A Strategic Management Perspective

Автор: Shelda Debowski
Название: Knowledge Management: A Strategic Management Perspective
ISBN: 0470805382 ISBN-13(EAN): 9780470805381
Издательство: Wiley
Рейтинг:
Цена: 4261 р.
Наличие на складе: Поставка под заказ.

Описание: "Knowledge Management" explores the concept of knowledge management (KM) from a leadership and strategic management perspective, providing a detailed overview of the process of designing and introducing a KM focus into an organisation. With an increasing focus on KM in the business community and in business education, this text is a timely resource that attempts offer a conceptual framework to KM and reiterates that KM is people driven not systems-driven. The text recognises the benefits of collecting, organising and sharing each worker's knowledge base although identifies that there needs to be much stronger recognition of the need to build a knowledge culture, so that the values and recognition of knowledge activities are clearly integrated into everyday work practices.

KM should be based on strong leadership, strategic management, and an effectively managed service. The text is ideal for students studying business and management, as it provides a practical, realistic and achievable view of KM, drawing from a range of perspectives and business experiences. It explores the associated issues of change management, leadership and organisational context issues in relation to designing, developing and maintaining a knowledge culture, and identifies the management and leadership strategies that should underpin an effective knowledge environment.

Strategic Management from an Islamic Perspective

Автор: Fontaine Rodrigue
Название: Strategic Management from an Islamic Perspective
ISBN: 1118553055 ISBN-13(EAN): 9781118553053
Издательство: Wiley
Рейтинг:
Цена: 6531 р.
Наличие на складе: Поставка под заказ.

Описание: Fascinating insights into modern strategic management from an Islamic perspective While strategic management is a cornerstone of any MBA program, it`s almost always taught from conventional theories and typically American case studies.

Managing People in Sport Organizations: A Strategic Human Resource Management Perspective

Автор: Taylor Tracy, Doherty Alison, McGraw Peter
Название: Managing People in Sport Organizations: A Strategic Human Resource Management Perspective
ISBN: 0415715326 ISBN-13(EAN): 9780415715324
Издательство: Taylor&Francis
Рейтинг:
Цена: 22000 р.
Наличие на складе: Поставка под заказ.

Описание:

Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop a sustainable performance culture. Drawing on well-established conceptual frameworks and current empirical research, the book systematically covers every key area of HRM theory and practice, including:

  • recruitment
  • training and development
  • performance management and appraisal
  • motivation and reward
  • organizational culture
  • employee relations
  • diversity
  • managing change

This new edition also includes expanded coverage of social media, volunteers, and individuals within organizations, and is supported with a new companion website carrying additional resources for students and instructors, including PowerPoint slides, exam questions and useful web links. No other book offers such an up-to-date introduction to core concepts and key professional skills in HRM in sport, and therefore Managing People in Sport Organizations is essential reading for any sport management student or any HR professional working in sport.

Small and Medium-Sized Enterprises (SMEs) and Poverty Reduction in Africa: Strategic Management Perspective

Автор: Aminu Mamman, Abdul M. Kanu, Ameen Alharbi, Nabil
Название: Small and Medium-Sized Enterprises (SMEs) and Poverty Reduction in Africa: Strategic Management Perspective
ISBN: 1443872644 ISBN-13(EAN): 9781443872645
Издательство: Cambridge Scholars
Цена: 5543 р.
Наличие на складе: Нет в наличии.

Описание: Small and Medium-Sized Enterprises (SMEs) and Poverty Reduction in Africa addresses the vital question of why the millions of dollars of governments’ and international development interventions in the SMEs sector are yet to deliver significant and sustainable employment and poverty reduction in Africa. The book also addresses the question of how the SMEs sector can help in the eradication of poverty in Africa. The book also tackles the question of what policy makers, SMEs operators, would-be entrepreneurs and trainers can do to contribute to poverty reduction through the SMEs sector. To address these three key questions, the book has adopted innovative concepts and ideas that will appeal to the sensibilities of African policy makers, trainers, business operators and would-be entrepreneurs. For example, the existing literature on system thinking and spirituality in business is used to offer a novel approach and departure from the perennial focus on “technical training” and hardnosed pursuit of “individualised” business and personal goals as a means of developing entrepreneurs and crafting SMEs policy.The key features of the book are: • a focus on changing the mind-set of SMEs operators, policy makers, trainers and would-be entrepreneurs;• contextualising the role of SMEs in poverty reduction by emphasizing the relevance of the African worldview, belief systems and spirituality during policy making, policy implementation and training of SMEs operators and would-be entrepreneurs;• theoretical explanations to why good intentions in policy formulation and implementation do not deliver expected outcomes in terms of the SMEs sector’s contribution to poverty reduction;• practical guidelines on how SMEs can develop a poverty-related mission statement, business strategy and business plan within the context of poverty reduction;• personal development guidelines for SMEs operators and prospective entrepreneurs on how to develop poverty-related personal mission statements and strategies;• the introduction of spiritual poverty and system thinking as the foundation for policy formulation and poverty reduction interventions in Africa.


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