Описание: Highly Commended, BMA Medical Book Awards 2015 Since the first edition of this book was published in 2004, the management of congenital heart disease has continued to evolve at a rapid pace. Not only have new operations been developed and expanded, such as the intra/extracardiac conduit Fontan and the double root translocation for corrected transposition, but in addition, diagnostic methods—particularly cardiac CT and MRI—have been dramatically transformed. Understanding of the genetic basis of congenital heart disease and the embryology of cardiac development has progressed even more rapidly. What has not changed is that optimal outcomes for children and adults with congenital heart disease can only be achieved by a collaborative team effort. The team includes not only congenital cardiac surgeons but also pediatric cardiac nurses, pediatric cardiologists, perfusion and respiratory technicians, pediatric cardiac intensivists, pediatric cardiac anesthesiologists, ultrasonographers, and MRI and catheter laboratory technicians. This second edition of Comprehensive Surgical Management of Congenital Heart Disease describes in detail the contemporary practice of Richard A. Jonas and the cardiac team at Children’s National Medical Center in Washington, D.C. The book once again includes numerous beautiful illustrations providing comprehensive and detailed information about intra-operative management of the entire spectrum of congenital heart surgery. In addition, the companion VitalSource ebook contains more than 50 operative videos that have been edited and narrated to highlight the key steps in complex surgical procedures. The book incorporates an evidence-based approach, supported throughout by numerous scientific citations, to explain when and why an operation should be done as well as the risks, benefits, and potential complications.
Описание: The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology
perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and
market innovation processes. Structured around two key themes - 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with
Customers', this book fills an important gap in the market.
Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.
Автор: Cravens Название: Ebook: Strategic Marketing ISBN: 1121060501 ISBN-13(EAN): 9781121060500 Издательство: McGraw-Hill Цена: 6351 р. Наличие на складе: Поставка под заказ.
Автор: Aaker, David A Название: Strategic market management ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Рейтинг: Цена: 5889 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Описание: Small and Medium-Sized Enterprises (SMEs) and Poverty Reduction in Africa addresses the vital question of why the millions of dollars of governments’ and international development interventions in the SMEs sector are yet to deliver significant and sustainable employment and poverty reduction in Africa. The book also addresses the question of how the SMEs sector can help in the eradication of poverty in Africa. The book also tackles the question of what policy makers, SMEs operators, would-be entrepreneurs and trainers can do to contribute to poverty reduction through the SMEs sector. To address these three key questions, the book has adopted innovative concepts and ideas that will appeal to the sensibilities of African policy makers, trainers, business operators and would-be entrepreneurs. For example, the existing literature on system thinking and spirituality in business is used to offer a novel approach and departure from the perennial focus on “technical training” and hardnosed pursuit of “individualised” business and personal goals as a means of developing entrepreneurs and crafting SMEs policy.The key features of the book are: • a focus on changing the mind-set of SMEs operators, policy makers, trainers and would-be entrepreneurs;• contextualising the role of SMEs in poverty reduction by emphasizing the relevance of the African worldview, belief systems and spirituality during policy making, policy implementation and training of SMEs operators and would-be entrepreneurs;• theoretical explanations to why good intentions in policy formulation and implementation do not deliver expected outcomes in terms of the SMEs sector’s contribution to poverty reduction;• practical guidelines on how SMEs can develop a poverty-related mission statement, business strategy and business plan within the context of poverty reduction;• personal development guidelines for SMEs operators and prospective entrepreneurs on how to develop poverty-related personal mission statements and strategies;• the introduction of spiritual poverty and system thinking as the foundation for policy formulation and poverty reduction interventions in Africa.
Описание: The textbook provides a comprehensive student guide to the field of Purchasing and Supply Chain Management and the links it has with environmental sustainability. Although there are a number of supply chain management textbooks available, those which cover sustainability at all do so with "bolt-on" chapters; this text is unique in that it fully integrates the key sustainability issues, making it stand out from the crowd.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 7476 р. Наличие на складе: Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Melewar T C Название: Strategic International Marketing ISBN: 0230580246 ISBN-13(EAN): 9780230580244 Издательство: Springer Рейтинг: Цена: 7000 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Описание: "Knowledge Management" explores the concept of knowledge management (KM) from a leadership and strategic management perspective, providing a
detailed overview of the process of designing and introducing a KM focus into an organisation. With an increasing focus on KM in the business community and in business education,
this text is a timely resource that attempts offer a conceptual framework to KM and reiterates that KM is people driven not systems-driven. The text recognises the benefits of collecting,
organising and sharing each worker's knowledge base although identifies that there needs to be much stronger recognition of the need to build a knowledge culture, so that the values
and recognition of knowledge activities are clearly integrated into everyday work practices.
KM should be based on strong leadership, strategic management, and an
effectively managed service. The text is ideal for students studying business and management, as it provides a practical, realistic and achievable view of KM, drawing from a range of
perspectives and business experiences. It explores the associated issues of change management, leadership and organisational context issues in relation to designing, developing and
maintaining a knowledge culture, and identifies the management and leadership strategies that should underpin an effective knowledge environment.
Описание: Fascinating insights into modern strategic management from an Islamic perspective While strategic management is a cornerstone of any MBA program, it`s almost always taught from conventional theories and typically American case studies.
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