Universal Principles of Design, Revised and Updated,
Старое издание
Название: Universal Principles of Design ISBN: 1592530079 ISBN-13(EAN): 9781592530076 Издательство: Rockport/Rotovision Цена: 4175.00 р. Наличие на складе: Поставка под заказ. Описание: Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:
-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning
-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses
-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues
-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together
-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...
-Plus a complete project case study with major decision-moments keyed to respective sections
Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Описание: Offers a fresh approach to learning about those subjects you feel you should really understand. This title presents you with the foundations of architectural knowledge.
Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a "toolkit" of ideas and skills. The awareness and sensitivity to form, color, material and craft gained through these visual experiments will increase the designer's confidence in their personal and professional design work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Автор: Elam Kimberly Название: Geometry of Design, Revised and Updated ISBN: 1616890363 ISBN-13(EAN): 9781616890360 Издательство: Abrams Рейтинг: Цена: 2820.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Though not as famous as many other mid-century film writer-directors, the work of James Bridges is no less deserving of critical attention. This tells the story of his life and career, utilizing new interviews with friends and collaborators; it also offers a detailed analysis of each of Bridges` eight feature films, including his lesser-known cult classics, September 30, 1955, and Mike`s Murder.
Название: Universal Principles of Design ISBN: 1592530079 ISBN-13(EAN): 9781592530076 Издательство: Rockport/Rotovision Рейтинг: Цена: 4175.00 р. Наличие на складе: Поставка под заказ.
Описание: Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
Описание: From the formal carvings of the nineteenth century to the colorful and informal plastic and glass examples of molded relief jewelry, this revised and expanded guide is the perfect reference for those on a search for cameos. Fourteen new designs are included in vibrant detail, along with values and tips that will assist todays shopper with appropriate cameo choice befitting their tastes and styles. See shell, stone, plastic, ivory, lava, glass, plastics, and metal cameos used in jewelry and ornamental objects. They were produced by inspired artists in fine detail using old-world crafting and are displayed here in full color. An excellent pocket guide reference for collectors or anyone who appreciates the simplicity and beauty of cameo designs.
Автор: Millman, Debbie Название: Essential principles of graphic design ISBN: 2940361800 ISBN-13(EAN): 9782940361809 Издательство: Rockport/Rotovision Рейтинг: Цена: 3795.00 р. Наличие на складе: Поставка под заказ.
Описание: The Essential Principles of Graphic Design is a one-stop practical resource book for students. It is structured around five progressive sections--principles, elements, process, practice, and production--to give students a thorough grounding in designing and producing their own work.
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