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A Framework for Marketing Management



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Автор: Kotler Philip
Название:  A Framework for Marketing Management   (Филипп Котлер: Основы маркетинга менеджмента)
Издательство: Pearson Education
Классификация:
ISBN: 0273752510
ISBN-13(EAN): 9780273752516
Обложка/Формат: Paperback
Страницы: 360
Вес: 0.468 кг.
Дата издания: 26.04.2011
Издание: Global ed of 5th rev
Размер: 254 X 205 X 37
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: США



      Новое издание
A Framework for Marketing Management

Автор: Kotler Philip
Название: A Framework for Marketing Management
ISBN: 1292093145 ISBN-13(EAN): 9781292093147
Издательство: Pearson Education
Цена: 9584 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.

      Старое издание

Key Account Management: The Definitive Guide, 3rd Edition

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 4157 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management.  The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.  Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 7476 р.
Наличие на складе: Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Service management and marketing

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Рейтинг:
Цена: 5196 р.
Наличие на складе: Поставка под заказ.

Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

Marketing Management: A Strategic Decision-making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-making Approach
ISBN: 0071326375 ISBN-13(EAN): 9780071326377
Издательство: McGraw-Hill
Рейтинг:
Цена: 7275 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Masaaki Kotabe
Название: Global Marketing Management 3rd Edition with Global Marketing Management System On-line Set
ISBN: 0471647896 ISBN-13(EAN): 9780471647898
Издательство: Wiley
Цена: 11781 р.
Наличие на складе: Поставка под заказ.

WIE Global Marketing Management, 3rd Edition

Автор: Masaaki Kotabe
Название: WIE Global Marketing Management, 3rd Edition
ISBN: 0471451878 ISBN-13(EAN): 9780471451877
Издательство: Wiley
Цена: 4268 р.
Наличие на складе: Поставка под заказ.

Описание: The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation. Global orientation- This book takes the view that the term, "global" epitomizes the competitive pressure and market opportunities from around the world and the firm's need to optimize its market performance on a global basis. Proactive Orientation- Presents a balanced approach between an outside/in and inside/out marketing perspective.

Автор: Brian Smith
Название: Marketing Management Bundle
ISBN: 0750683171 ISBN-13(EAN): 9780750683173
Издательство: Elsevier Science
Цена: 6892 р.
Наличие на складе: Невозможна поставка.

Описание: In one single pack you can find a wealth of resources on marketing management in the "Marketing Management Bundle". The books included are "Marketing Due Diligence" by Malcolm McDonald, Keith Ward and Brian Smith and "Making Marketing Happen" by Brian Smith, and best-selling texts from leading authors.

Strategic marketing management - executive mba series

Автор: Parry
Название: Strategic marketing management - executive mba series
ISBN: 0071450939 ISBN-13(EAN): 9780071450935
Издательство: McGraw-Hill
Рейтинг:
Цена: 1154 р.
Наличие на складе: Поставка под заказ.

Описание: Features an MBA-level course for designing and implementing a customer-focused, `means-end` marketing program. This book provides you with the insights and strategies you need to foster and nurture appropriate brand meanings that retain value in the marketplace and create a benefit framework that encompasses functional and experiential benefits.

Автор: Peter
Название: Marketing management: knowledge and skills
ISBN: 0071107223 ISBN-13(EAN): 9780071107228
Издательство: McGraw-Hill
Цена: 4041 р.
Наличие на складе: Поставка под заказ.

Автор: David A. Aaker
Название: WIE Strategic Marketing Management, 6th Edition
ISBN: 0471359955 ISBN-13(EAN): 9780471359951
Издательство: Wiley
Цена: 3228 р.
Наличие на складе: Поставка под заказ.

Описание: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Автор: William G. Zikmund
Название: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 0471271373 ISBN-13(EAN): 9780471271376
Издательство: Wiley
Рейтинг:
Цена: 5192 р.
Наличие на складе: Поставка под заказ.

Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.

Enterprise Marketing Management: The New Science of Marketing

Автор: Dave Sutton
Название: Enterprise Marketing Management: The New Science of Marketing
ISBN: 0471267724 ISBN-13(EAN): 9780471267720
Издательство: Wiley
Рейтинг:
Цена: 3348 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "This is truly the ideal companion book to TEnd of Marketing as We Know It. It is the playbook' that allows business leaders to begin transforming their Marketing function and accelerating to realize business results by applying my principles in a systematic and logical way. This systematic and logical way has a new name: Enterprise Marketing Management. " from the Foreword by Sergio Zyman "This is a must-read, especially for senior marketers who want and deserve a seat at the table. It speaks to a key issue of marketing relevancy and provides some new thinking on how to integrate marketing in an organization or enterprise and, in doing so, increase its role and importance in delivering business results. " Dennis Dunlap Chief Executive Officer, American Marketing Association "Finally, a marketing book with guts...Sutton and Klein demystify the so-called art' of marketing and even chart the course beyond the traditional marketing mix, all in pursuit of higher sales. " Deborah Wahl Meyer Corporate Manager, Marketing Communications, Toyota "This is the closest thing to a CMO's handbook ...it should be a mandatory read for all marketing executives from up-and-comers to the most seni " Jerry Noonan Consultant, Spencer Stuart "There's been a lot of money wasted on technology in the hopes of improving sales and marketing. If business executives and technology providers could have read Sutton and Klein's Enterprise Marketing Management first, the outcome would be different. " Joe Liemandt CEO, Trilogy


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