Автор: Kotler Philip Название: A Framework for Marketing Management ISBN: 1292093145 ISBN-13(EAN): 9781292093147 Издательство: Pearson Education Цена: 4208 р. Наличие на складе: Поставка под заказ.
Автор: Philip Kotler Название: Framework for Marketing Management ISBN: 0131452584 ISBN-13(EAN): 9780131452589 Издательство: Pearson Education Цена: 3156 р. Наличие на складе: Поставка под заказ. Описание: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
Автор: Kotler, Philip Keller, Kevin Lane Название: Framework for marketing management ISBN: 0137131844 ISBN-13(EAN): 9780137131846 Издательство: Pearson Education Цена: 3717 р. Наличие на складе: Поставка под заказ.
Автор: Philip Kotler Название: Framework for Marketing Management, A: United States Edition 4 Book Paperback (limp) ISBN: 0136026605 ISBN-13(EAN): 9780136026600 Издательство: Pearson Education Цена: 3717 р. Наличие на складе: Поставка под заказ. Описание: For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard
marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases,
simulations, or projects.
Автор: Kotler Philip, Keller Kevin Название: Framework for Marketing Management ISBN: 0132539306 ISBN-13(EAN): 9780132539302 Издательство: Pearson Education Цена: 13582 р. Наличие на складе: Невозможна поставка.
Описание: Elsevier/Butterworth-Heinemann's "2006-2007 Official CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated
Coursebook texts that are revised annually and independently reviewed. The only coursebooks recommended by CIM include free online access to the MarketingOnline learning
interface offering everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive
and relevant. Each Coursebook is accompanied by access to Marketin
Online, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of
the Coursebook; search the Coursebook online for easy access to definitions and key concepts; and, access the glossary for a comprehensive list of marketing terms and their
meanings. It is written specially by leading experts of the field for the Marketing Management in Practice module and is fully endorsed by CIM.
It contains past examination
papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 6244 р. Наличие на складе: Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Gronroos, Christian Название: Service management and marketing ISBN: 0470028629 ISBN-13(EAN): 9780470028629 Издательство: Wiley Рейтинг: Цена: 4701 р. Наличие на складе: Поставка под заказ.
Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.
Автор: Mullins, John Walker, Orville C. Boyd, Harper W, J Название: Marketing management ISBN: 0071101098 ISBN-13(EAN): 9780071101097 Издательство: McGraw-Hill Рейтинг: Цена: 5593 р. Наличие на складе: Невозможна поставка.
Описание: Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.
Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.
Описание: "Marketing Management, 8/e", by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance
knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text
chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others
updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
Описание: "This is truly the ideal companion book to TEnd of Marketing as We Know It. It is the playbook' that allows business leaders to begin transforming their Marketing function and accelerating to realize business results by applying my principles in a systematic and logical way. This systematic and logical way has a new name: Enterprise Marketing Management. " from the Foreword by Sergio Zyman "This is a must-read, especially for senior marketers who want and deserve a seat at the table. It speaks to a key issue of marketing relevancy and provides some new thinking on how to integrate marketing in an organization or enterprise and, in doing so, increase its role and importance in delivering business results. " Dennis Dunlap Chief Executive Officer, American Marketing Association "Finally, a marketing book with guts...Sutton and Klein demystify the so-called art' of marketing and even chart the course beyond the traditional marketing mix, all in pursuit of higher sales. " Deborah Wahl Meyer Corporate Manager, Marketing Communications, Toyota "This is the closest thing to a CMO's handbook ...it should be a mandatory read for all marketing executives from up-and-comers to the most seni " Jerry Noonan Consultant, Spencer Stuart "There's been a lot of money wasted on technology in the hopes of improving sales and marketing. If business executives and technology providers could have read Sutton and Klein's Enterprise Marketing Management first, the outcome would be different. " Joe Liemandt CEO, Trilogy
Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.
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