Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a "toolkit" of ideas and skills. The awareness and sensitivity to form, color, material and craft gained through these visual experiments will increase the designer's confidence in their personal and professional design work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:
-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning
-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses
-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues
-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together
-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...
-Plus a complete project case study with major decision-moments keyed to respective sections
Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Автор: Heller, Steven Название: 100 Classic Graphic Design Journals ISBN: 1780673361 ISBN-13(EAN): 9781780673363 Издательство: Thames & Hudson Цена: 3104 р. Наличие на складе: Поставка под заказ.
Описание: 100 Classic Graphic Design Journals surveys a unique collection of the most influential magazines devoted to graphic design, advertising and typography. These journals together span over 100 years of the history of print design and chart the rise of graphic design from a necessary sideline to the printing industry to an autonomous creative profession. Each magazine is generously illustrated with a large selection of spreads and covers. A descriptive text based, where possible, on interviews with editors, designers and publishers is also included for each magazine alongside comprehensively researched bibliographic material. The magazines featured cover a range of industries and eras, from advertising (Publimondial, La Pubblicita Italiana), posters (Das Plakat, Affiche) and typography (Typografische Monatsblatter, Typographica), to Art Nouveau (Bradley, His Book), Modernist design (Neue Grafik, ULM) and Post-Modern and contemporary graphics (Emigre, Its Nice That). These 100 journals offer an invaluable resource to historians and students of graphic design, and a rich seam of visual research and inspiration for graphic designers.
Описание: Cutting-edge graphic work from the Arab world and Iran that is emblematic of the cultural emancipation of this entire area. The wave of protests that started this year in Tunisia, Egypt, Yemen, Libya, and other countries have made it clear just how much the Middle East is searching for a new identity. Young designers in the region are playing a part in this movement by increasingly emancipating themselves creatively. In their work, they are charting their own compelling course between local visual convention and a modern international style. Arabesque 2 documents the potential of this current creative emancipation in the Arab world and Iran. The book features examples of recent innovative and groundbreaking design work that is inspired by the richness of the region's visual culture. Given the important role of calligraphy in the Middle East, Arabesque 2 focuses on typography. The book presents a wide range of Arabic fonts and typefaces inspired by traditional calligraphy. These are accompanied by a rich selection of applications. Select examples of design and graffiti serve as powerful demonstrations of how text can be used illustratively. This work is particularly relevant to those creating street art and poster design. Arabesque 2 also features graphic design, logos, Edited byial design, and illustration by young designers and activists from Egypt, Iran, Saudi Arabia, Jordan, Lebanon, and the United Arab Emirates. Regardless of the location and nationality of their creators, all of the examples included in the book combine modern design with the traditional, letter-based canon of Arab forms in striking ways. The book's preface is written by John Martin, co-founder of Art Dubai. Additional texts and interviews describe the environments in which the featured designers and artists work. Edited bys Ben Wittner and Sascha Thoma round out Arabesque 2 with a CD-ROM that features four typefaces related to its themes.
Описание: The Logo Design Toolbox includes over 900 templates for contemporary graphic and logo design that provide designers with practical groundwork for implementing their own ideas. This book not only depicts the most used, recurring elements, symbols, and motifs in all of their conceivable permutations, but makes them available as scalable and customizable vector files on a free included DVD. Thanks to The Logo Design Toolbox, no one has to reinvent the wheel or almost anything else for that matter. The book provides a variety of designs for items from wheels, sashes, laurel wreaths, and crowns to anchors, beards, and pirate skulls along with multiple renditions of letters, triangles, stars, ornaments, and speech bubbles. These can be used by amateurs and professionals alike as a time-saving basis for creating their own cards, flyers, posters, websites, presentations, logos, or T-shirts.
Автор: Aihong Название: Visual Image Design: Restaurants & Hotels (Graphic Design) ISBN: 9886824328 ISBN-13(EAN): 9789886824320 Издательство: ACC-distribution titles Рейтинг: Цена: 4546 р. Наличие на складе: Есть (2 шт.) Описание: 'Visual Image Design: Restaurants & Hotels' takes as its theme the need to create a corporate identity; a complete quick glance visual representation that expresses the unique culture of a place by providing a snapshot of who you are and what you do by reducing it down to simple patterns, typeface and images. Creating a brand requires the design of a common thread, a visual language that binds the package for the customer to collect and take-away; within this collection is a diverse range of designs selling food and a home-from-home escape that can be easily identified from matchbook's to napkins and business cards to menus selling lifestyle and a sense of place and belonging in an almost overwhelming marketplace of themes and ideas. Of interest particularly to anyone who is looking to launch a new enterprise within this industry, and is looking for inspiration and new ideas.
Автор: Eskilson, Stephen J. Название: Graphic Design ISBN: 1856698246 ISBN-13(EAN): 9781856698245 Издательство: Laurence King Publishing Ltd Рейтинг: Цена: 3104 р. Наличие на складе: Поставка под заказ.
Описание: Offers an account of the history of graphic design from the nineteenth century to the present day. Surveying typography from Gutenburg to Bodoni, this book traces the impact of the Industrial Revolution and the influence of Art Nouveau and the Arts and Craft movements on the graphic arts.
Описание: Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a "toolkit" of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer's confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Автор: Corbett Val Название: Rainy Days in the Lake District ISBN: 0711232474 ISBN-13(EAN): 9780711232471 Издательство: Frances Lincoln Рейтинг: Цена: 1034 р. Наличие на складе: Поставка под заказ.
Описание: A collection of photographs of Lake District rain - a holiday souvenir and a reminder to look on the bright side, whatever the weather.
Описание: The interaction of words and images and the visual communication of ideas are an essential part of daily life, and these concepts are at the heart of graphic design. With over 200 new and updated entries, this indispensable book provides information about typographers, journals, movements and styles, organizations and schools, printers and private presses, art directors, technological advances, design studios, graphic illustrators, and poster artists from the mid-nineteenth century to the present day. More than 550 illustrations, extensive cross-references, and a chronological chart outlining the relationship between movements, technology, and individual designers make this an invaluable reference for students and professionals alike. 545 illustrations, 78 in color
Автор: Shaoqiang Wang Название: Geometrix: New Trends in Graphic Design ISBN: 8492810599 ISBN-13(EAN): 9788492810598 Издательство: Prestel Publishing Limited Рейтинг: Цена: 4137 р. Наличие на складе: Поставка под заказ.
Описание: Geometrix illustrates and explains geometry?s numerous potential applications in creating motifs, patterns and designs that make use of abstract shapes such as lines, circles, ellipses, triangles, rectangles and polygons. This invaluable resource for those wishing to understand the key elements of geometric graphics contains case studies of over 100 projects, covering brilliant graphic designers and outstanding design agencies from all over the world. Geometrix is an indispensable guide to using geometric shapes in the world of graphic design.
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