Автор: Barry, Pete Название: The Advertising Concept Book ISBN: 050051898X ISBN-13(EAN): 9780500518984 Издательство: Thames & Hudson Рейтинг: Цена: 4125.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Автор: Allen Название: British Art Treasures from Russian Imperial Collections in the Hermitage ISBN: 0300069464 ISBN-13(EAN): 9780300069464 Издательство: Wiley yUP Рейтинг: Цена: 8250.00 р. Наличие на складе: Есть (1 шт.) Описание: In the 18th century, the Russian Empress Catherine the Great and some of her courtiers developed a taste for British art, and collected some spectacular items. This study tells the story of the acquisition of these treasures and of the cultural relations between Russia and Britain at that time.
Автор: Keaney Magdalene Название: Fashion and advertising ISBN: 2888931613 ISBN-13(EAN): 9782888931614 Издательство: Rockport/Rotovision Рейтинг: Цена: 1442.00 р. Наличие на складе: Поставка под заказ.
Автор: Evans Mike Название: Art of British Rock ISBN: 0711234736 ISBN-13(EAN): 9780711234734 Издательство: Frances Lincoln Цена: 3036.00 р. Наличие на складе: Поставка под заказ.
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 3028.00 р. Наличие на складе: Нет в наличии.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Автор: Robert Reed Название: Advertising Postcards ISBN: 0764312375 ISBN-13(EAN): 9780764312373 Издательство: Schiffer Рейтинг: Цена: 5080.00 р. Наличие на складе: Поставка под заказ.
Описание: All the charm and color of more than a centurys worth of advertising postcards is here in a single volume. They range from vintage to modern and include products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising. Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.
Описание: Whether your band is just starting out or touring the nation, here’s how you can build its identity by making your own unique gig posters, custom T-shirts, album covers, record sleeves, and stickers. Fans want cool and creative band merchandise, and this book gives you the tools and information you need to create your own.
Author Ruthann Godellei is an artist and printmaking professor at Macalester College in St. Paul, Minnesota, with vast experience making gig posters as well as teaching band members how to make their own. She explains, with step-by-step instructions and photos, techniques like screenprinting, photocopy art, mixed-media collage, stencil, stamping, and other guerilla art styles.
Included as well is a gallery of art and artists to inspire you in creating your band’s look with your merch.
Название: Epica 25: Europe`s Best Advertising ISBN: 2884791108 ISBN-13(EAN): 9782884791106 Издательство: Thames & Hudson Рейтинг: Цена: 9075.00 р. Наличие на складе: Нет в наличии.
Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.
Автор: Stoklossa, Uwe Название: Advertising ISBN: 0500513406 ISBN-13(EAN): 9780500513408 Издательство: Thames & Hudson Рейтинг: Цена: 5775.00 р. Наличие на складе: Нет в наличии.
Описание: If advertising is to grab people`s attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
Автор: Williams, Eliza Название: This is Advertising ISBN: 1856696472 ISBN-13(EAN): 9781856696470 Издательство: Laurence King Рейтинг: Цена: 3787.00 р. Наличие на складе: Нет в наличии.
Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.
Автор: KesselsKramer Название: Advertising for People Who Don`t Like Advertising. ISBN: 1856698254 ISBN-13(EAN): 9781856698252 Издательство: Thames & Hudson Цена: 3292.00 р. Наличие на складе: Нет в наличии.
Описание: This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
