Описание: Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
Автор: Bodea Название: Segmentation, Revenue Management and Pricing Analytics ISBN: 0415898331 ISBN-13(EAN): 9780415898331 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
Автор: Retail Pricing Strategies And Market Power Название: Retail Pricing Strategies And Market Power ISBN: 0522850383 ISBN-13(EAN): 9780522850383 Издательство: Mare Nostrum (Eurospan) Цена: 2138.00 р. Наличие на складе: Нет в наличии.
Описание: Many retailers have market power to an extent that gives them some discretion in setting prices. Such sellers try to set price at the value of the product in the
hands of the customer - rather than merely by reference to cost. To do this, they divide customers into groups, and set different prices for the different groups.
Gordon Mills, in
studying this and related conduct, presents detailed information on the practices used in a variety of sectors, such as supermarkets, banks and airlines. His analysis rests on several
basic concepts that the book introduces with admirable clarity. He examines the contribution these practices make to profits, and the implications for the public interest, and he
considers the potential role for initiatives by government and by consumer organisations.
Throughout, he stresses the importance of the limits on consumer knowledge and
understanding. Retail Pricing Strategies and Market Power makes an important contribution to bridge-building between economics and marketing, and provides real insights into pricing
behaviour and practices.
Автор: Rushton Michael Название: Pricing Strategy for the Arts ISBN: 0415713676 ISBN-13(EAN): 9780415713672 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
