The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist
Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Автор: Pushkin Alexander Название: Eugene Onegin ISBN: 0199538646 ISBN-13(EAN): 9780199538645 Издательство: Oxford Academ Рейтинг: Цена: от 609 р. Наличие на складе: Есть
Описание: Eugene Onegin is the master work of the poet whom Russians regard as the fountainhead of their literature. Set in 1820s Russia, Pushkin's novel in verse follows the fates of three men and three women. It was Pushkin's own favourite work, and this new translation conveys the literal sense and the poetic music of the original.
Автор: Zawaira, Alexander; Hitchcock, Gavin Название: A primer for mathematics competitions ISBN: 019953988X ISBN-13(EAN): 9780199539888 Издательство: Oxford Academ Рейтинг: Цена: 3069 р. Наличие на складе: Невозможна поставка.
Описание: A comprehensive resource containing an entertaining selection of problems in mathematics. Including numerous exercises, illustrations, hints, and solutions, it is aimed at students of mathematics looking for an introduction to problem solving in mathematics, as well as Mathematical Olympiad competitors and other recreational mathematicians.
Автор: Heckel, Waldemar Название: The Marshals of Alexander`s Empire ISBN: 0415642736 ISBN-13(EAN): 9780415642736 Издательство: Taylor&Francis Цена: 3135 р. Наличие на складе: Поставка под заказ.
Описание: A detailed study of the closest friends and most trusted commanders of Alexander the Great - their career-progress, rivalry with one another, their influence on Alexander. Sheds light on some of the most dynamic individuals of the age of Alexander.
Автор: Anson Edward M Название: Alexander`s Heirs ISBN: 1444339621 ISBN-13(EAN): 9781444339628 Издательство: Wiley Рейтинг: Цена: 8517 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Alexander s Heirs offers a narrative account of the approximately forty years following the death of Alexander the Great, during which his generals vied for control of his vast empire, and through their conflicts and politics ultimately created the Hellenistic Age.
Автор: Rothrock Jane C. Название: Alexander`s Care of the Patient in Surgery ISBN: 0323089429 ISBN-13(EAN): 9780323089425 Издательство: Elsevier Science Рейтинг: Цена: 8752 р. 9724.00-10% Наличие на складе: Поставка под заказ.
Автор: Alexandre S. Alexandrov; Jozef T. Devreese Название: Advances in Polaron Physics ISBN: 3642261019 ISBN-13(EAN): 9783642261015 Издательство: Springer Рейтинг: Цена: 11358 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book reviews recent developments in the field of polarons, starting with the basics and covering a number of active directions of research. It integrates theory and experimental results.
Автор: Alexandre S. Alexandrov Название: Polarons in Advanced Materials ISBN: 940079620X ISBN-13(EAN): 9789400796201 Издательство: Springer Рейтинг: Цена: 14853 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book first introduces a single polaron and describes recent achievements in analytical and numerical studies of polaron properties in different e-ph models.
Автор: Alexandre S. Alexandrov; Jozef T. Devreese Название: Advances in Polaron Physics ISBN: 3642018955 ISBN-13(EAN): 9783642018954 Издательство: Springer Рейтинг: Цена: 12233 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reviews the developments in the field of polarons, starting with the basics and covering a number of active directions of research.
Автор: Alexandrov Alexandre Sergeevich Название: Polarons in Advanced Materials ISBN: 1402063474 ISBN-13(EAN): 9781402063473 Издательство: Springer Рейтинг: Цена: 17476 р. Наличие на складе: Поставка под заказ.
Описание: Polarons in Advanced Materials will lead the reader from single-polaron problems to multi-polaron systems and finally to a description of many interesting phenomena in high-temperature superconductors, ferromagnetic oxides, conducting polymers and molecular nanowires. The book divides naturally into three parts. Part I introduces a single polaron and describes recent achievements in analytical and numerical studies of polaron properties in different e-ph models. Part II describes multi-polaron physics, and Part III describes many key physical properties of high-temperature superconductors, colossal magnetoresistance oxides, conducting polymers and molecular nanowires, which were understood with polarons and bipolarons. The book is written in the form of self-consistent reviews authored by well-established researchers actively working in the field and will benefit scientists and postgraduate students with a background in condensed matter physics and materials sciences.
Автор: Demkov Alexander A., Navrotsky Alexandra Название: Materials Fundamentals of Gate Dielectrics ISBN: 1402030770 ISBN-13(EAN): 9781402030772 Издательство: Springer Рейтинг: Цена: 18232 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the fundamentals of novel gate dielectrics that are being introduced into semiconductor manufacturing to ensure the continuous scaling of CMOS devices. As this is a rapidly evolving field of research we choose to focus on the materials that determine the performance of device applications. Most of these materials are transition metal oxides. Ironically, the d-orbitals responsible for the high dielectric constant cause severe integration difficulties, thus intrinsically limiting high-k dielectrics. Though new in the electronics industry many of these materials are well-known in the field of ceramics, and we describe this unique connection. The complexity of the structure-property relations in TM oxides requires the use of state-of-the-art first-principles calculations. Several chapters give a detailed description of the modern theory of polarization, and heterojunction band discontinuity within the framework of the density functional theory. Experimental methods include oxide melt solution calorimetry and differential scanning calorimetry, Raman scattering and other optical characterization techniques, transmission electron microscopy, and X-ray photoelectron spectroscopy.Many of the problems encountered in the world of CMOS are also relevant for other semiconductors such as GaAs. A comprehensive review of recent developments in this field is thus also given. The book will be of interest to those actively engaged in gate dielectric research, and to graduate students in Materials Science, Materials Physics, Materials Chemistry, and Electrical Engineering.
Автор: Grosberg, Alexander Y. Название: Giant Molecules: Here, There, and Everywhere ISBN: 9812839224 ISBN-13(EAN): 9789812839220 Издательство: World Scientific Publishing Рейтинг: Цена: 5829 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Describes the basic facts, concepts and ideas of polymer physics in simple, yet scientifically accurate, terms. This book shows how the subject of polymers is fascinating, as it is behind most of the wonders of living cell machinery as well as most of the developments in materials.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
