Sales Management for Dummies, Bellah Butch

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 6170.00 р.
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Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Paolo Guenzi; Susi Geiger
Название: Sales Management
ISBN: 0230245951 ISBN-13(EAN): 9780230245952
Издательство: Springer
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Цена: 9502.00 р.
Наличие на складе: Поставка под заказ.

Описание: Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
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Цена: 8546.00 р.
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Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 12829.00 р.
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Gschwandtner, Gerhard
Название: Essential sales management handbook
ISBN: 0071476024 ISBN-13(EAN): 9780071476027
Издательство: McGraw-Hill
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Цена: 3773.00 р.
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Описание: Presents a sales manager`s reference tool for building management and leadership skills. This handbook features best practices for building strong team relationships, motivating sales professionals to sell at their highest level, and running effective meetings and ideas, suggestions, real-life stories, and practices from successful companies.

Автор: Bill Donaldson
Название: Sales Management
ISBN: 0333998510 ISBN-13(EAN): 9780333998519
Издательство: Palgrave
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Цена: 3954.00 р.
Наличие на складе: Нет в наличии.

Описание: Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over the years. Taking into account and exploring these significant changes, this edition is intended for undergraduate, postgraduate and MBA students of selling and sales management.