Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach, Richard Hofmaier

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 12829.00 р.
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Buonocore, Giuseppe; Bracci, Rodolfo; Weindling, M
Название: Neonatology: a practical approach to neonatal management
ISBN: 8847014042 ISBN-13(EAN): 9788847014046
Издательство: Springer
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Цена: 20956.00 р.
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Описание: This new textbook wants to offer to neonatologists and pediatricians a modern and complete view of the various problems and aspects of neonatology, currently one of the most complex and advanced fields of pediatrics. The first chapters will be dedicated to the epidemiology of neonatal mortality and morbidity and to the conditions responsible for neonatal risk. A section will be devoted to organizational problems of hospitals and home services for efficient modern neonatal and infant care. Particular attention will be paid to neonatal care, medico-legal questions, examination of newborns and current availability of laboratory facilities and instrumentation for identification of perinatal abnormalities. Neonatal nutritional problems will also be examined, outlining current knowledge of the needs of sick and healthy babies. Conditions jeopardizing fetal health such as diabetes, maternal drug abuse and smoking will be discussed. New advances in neonatal pharmacology will be extensively examined. Various diseases of the neonate involving lungs, heart, gastrointestinal tract, blood, immune system, endocrine system and kidneys will be also  expounded in special chapters. Fetal and neonatal infections will be extensively discussed. Fetal and neonatal neurological abnormalities will be discussed by highly specialized authors. There will be chapters on neonatal ophthalmology, dermatology and orthopedics. Each chapter has beeb written by  a well recognized international expert in his or her field. As the opinion leader in their field, the Author is responsible for giving the most up-to-date information in terms of what is known, what is still being researched, and what has become evidence based medicine. Underlying causes and mechanisms of neonatal diseases will be presented in an immediate form. The use of summaries, tables, and accurately selected guidelines or recommendations that will accompany the text will supply quick references and instant solutions to the concerned neonatologists during their daily practice.

Автор: Kotler
Название: B2B Brand Management
ISBN: 3540253602 ISBN-13(EAN): 9783540253600
Издательство: Springer
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Цена: 5583.00 р.
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Описание: This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-making Approach
ISBN: 0071326375 ISBN-13(EAN): 9780071326377
Издательство: McGraw-Hill
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Цена: 9779.00 р.
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Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.

Автор: Dibyendu Sarkar,Rupali Datta,Avinandan Mukherjee,Robyn Hannigan
Название: An Integrated Approach to Environmental Management
ISBN: 1118744357 ISBN-13(EAN): 9781118744352
Издательство: Wiley
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Цена: 23594.00 р.
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Описание: Covering the topics in the field of environmental management and providing a broad focus on the theoretical and methodological underpinnings of environmental management, this book provides a survey of the field from the perspective of different disciplines.