Sonic Branding, Jackson

Автор: Smith Jacob
Название: Eco-Sonic Media
ISBN: 0520286146 ISBN-13(EAN): 9780520286146
Издательство: Wiley
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Цена: 4752.00 р.
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Описание: Offers an ecological critique to the history of sound media technologies in order to amplify the environmental undertones in sound studies and turn up the audio in discussions of greening the media. By looking at early and neglected forms of sound technology, the author seeks to create a revisionist, ecologically aware history of sound media.

Автор: Nguyen Bang
Название: Asia Branding
ISBN: 1137489952 ISBN-13(EAN): 9781137489951
Издательство: Springer
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Цена: 8079.00 р.
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Описание: This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.

Автор: Vanolo
Название: Vanolo_City Branding
ISBN: 1138959383 ISBN-13(EAN): 9781138959385
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

Автор: Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1137394439 ISBN-13(EAN): 9781137394439
Издательство: Springer
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Цена: 16769.00 р.
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Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

Автор: Vinjamuri
Название: Accidental Branding : How Ordinary People Build Extraordinary Brands
ISBN: 0470165065 ISBN-13(EAN): 9780470165065
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt`s Bees, J.

Автор: Street Sean
Название: The Memory of Sound: Preserving the Sonic Past
ISBN: 0415713986 ISBN-13(EAN): 9780415713986
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание: This book explores the connections between sound and memory across all electronic media, with a particular focus on radio

Автор: Wheeler Alina
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824 ISBN-13(EAN): 9781118980828
Издательство: Wiley
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Цена: 6645.00 р.
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Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Автор: Jones Robert
Название: Branding: A Very Short Introduction
ISBN: 0198749910 ISBN-13(EAN): 9780198749912
Издательство: Oxford Academ
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Цена: 1582.00 р.
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Описание: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Автор: Smith Jacob
Название: Eco-Sonic Media
ISBN: 0520286138 ISBN-13(EAN): 9780520286139
Издательство: Wiley
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Цена: 9346.00 р.
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Описание: Offers an ecological critique to the history of sound media technologies in order to amplify the environmental undertones in sound studies and turn up the audio in discussions of greening the media. By looking at early and neglected forms of sound technology, the author seeks to create a revisionist, ecologically aware history of sound media.

Автор: Stephen Brown
Название: Brands and Branding
ISBN: 1473919517 ISBN-13(EAN): 9781473919518
Издательство: Sage Publications
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Цена: 17582.00 р.
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Описание: A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Автор: Park Choong
Название: Exponential Branding: Building, Enhancing and Leveraging Customers` Admiration of Your Brand
ISBN: 1119308062 ISBN-13(EAN): 9781119308065
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.