This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Название: Universal Principles of Design ISBN: 1592530079 ISBN-13(EAN): 9781592530076 Издательство: Rockport/Rotovision Рейтинг: Цена: 4175.00 р. Наличие на складе: Поставка под заказ.
Описание: Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a "toolkit" of ideas and skills. The awareness and sensitivity to form, color, material and craft gained through these visual experiments will increase the designer's confidence in their personal and professional design work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Автор: Fraser Tom Название: Colour in Design ISBN: 1907579052 ISBN-13(EAN): 9781907579059 Издательство: Thames & Hudson Рейтинг: Цена: 1648.00 р. Наличие на складе: Нет в наличии.
Описание: Why do some colour combinations soothe, and others repel? How can you grab attention, while remaining tasteful? How can you learn from the history of art and use that knowledge in todays digital world? Possibly the most powerful tool in the designers armoury, colour is also the most difficult to understand and use successfully. Colour in Design Pocket Essentials demystifies colour theories and systems, before looking at how we live with colour, and use it creatively. The challenges of digital colour management are also covered, and the book is illustrated throughout with real-world examples of colour in use. With Colour in Design Pocket Essentials, you will be able to transform the way your work is perceived whether its interior design, advertising or printed media.
Автор: Gavin Ambrose Название: Basics Design: Print and Finish ISBN: 2940373426 ISBN-13(EAN): 9782940373420 Издательство: Thames & Hudson Рейтинг: Цена: 3622.00 р. Наличие на складе: Нет в наличии.
Описание: Offers an introduction to a variety of printing techniques, such as letterpress and litho as well as a range of finishing techniques, including varnishing and embossing. This book is printed on a series of seven different paper stocks allowing the reader to see the results that can be achieved from creative stock selection.
Автор: Millman, Debbie Название: Essential principles of graphic design ISBN: 2940361800 ISBN-13(EAN): 9782940361809 Издательство: Rockport/Rotovision Рейтинг: Цена: 3795.00 р. Наличие на складе: Поставка под заказ.
Описание: The Essential Principles of Graphic Design is a one-stop practical resource book for students. It is structured around five progressive sections--principles, elements, process, practice, and production--to give students a thorough grounding in designing and producing their own work.
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