Автор: Lambin, Jean-Jacques Schuiling, Isabelle Название: Market-Driven Management 3/e ISBN: 0230276024 ISBN-13(EAN): 9780230276024 Издательство: Springer Рейтинг: Цена: 9921.00 р. Наличие на складе: Поставка под заказ.
Описание: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth.New to this edition:- Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn- Broad international perspective - Thoroughly revised to reflect the latest academic thinking and researchWith its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.
On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.
Описание: In addition to national policies and issues, this book intends to study China`s regional and provincial oil and gas demand, supply and trade, energy balances, and economic development, with projections upto 2020. It also examines the impact of China`s oil market development and imports on the Asia-Pacific region.
A noted Chinese economist examines the mechanisms behind China's economic reforms, arguing that universal principles and specific implementations are equally important.
As China has transformed itself from a centrally planned economy to a market economy, economists have tried to understand and interpret the success of Chinese reform. As the Chinese economist Yingyi Qian explains, there are two schools of thought on Chinese reform: the "School of Universal Principles," which ascribes China's successful reform to the workings of the free market, and the "School of Chinese Characteristics," which holds that China's reform is successful precisely because it did not follow the economics of the market but instead relied on the government. In this book, Qian offers a third perspective, taking certain elements from each school of thought but emphasizing not why reform worked but how it did. Economics is a science, but economic reform is applied science and engineering. To a practitioner, it is more useful to find a feasible reform path than the theoretically best way.
The key to understanding how reform has worked in China, Qian argues, is to consider the way reform designs respond to initial historical conditions and contemporary constraints. Qian examines the role of "transitional institutions" -- not "best practice institutions" but "incentive-compatible institutions" -- in Chinese reform; the dual-track approach to market liberalization; the ownership of firms, viewed both theoretically and empirically; government decentralization, offering and testing hypotheses about its link to local economic development; and the specific historical conditions of China's regional-based central planning.
Автор: Rosefielde Название: China`s Market Communism ISBN: 1138125237 ISBN-13(EAN): 9781138125230 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: China’s Market Communism guides readers step by step up the ladder of China’s reforms and transformational possibilities to a full understanding of Beijing’s communist and post-communist options by investigating the lessons that Xi can learn from Mao, Adam Smith and inclusive economic theory. The book sharply distinguishes what can be immediately accomplished from the road that must be traversed to better futures.
Автор: Jiazhuo G. Wang; Juan Yang Название: Who Gets Funds from China`s Capital Market? ISBN: 3642449123 ISBN-13(EAN): 9783642449123 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a detailed analysis of business models used by Chinese small and medium sized enterprises (SMEs) that have succeeded in a highly competitive market. It covers a wide spectrum of industries, from modern agriculture to TV series production.
Автор: Ralf Drews; Melissa Lamson Название: Market Entry into the USA ISBN: 3319171232 ISBN-13(EAN): 9783319171234 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context.
Автор: Kiruba J. B. Levi; Prof. Dr. Rudolf Gr?nig; Prof. Название: Market Entry Strategies of Foreign Telecom Companies in India ISBN: 383500607X ISBN-13(EAN): 9783835006072 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The telecommunication markets in Europe, North America and Australia are currently changing from growth to saturation or even to decline. The results are fierce competition and strongly reduced profit rates. The situation in developing countries is totally different. Large unsatisfied needs are leading to increased demand and to important growth rates. China and India are especially attractive to operators and equipment manufacturers in the telecom sector, because of their important size. Ms. Kiruba J. B. Levi's research investigates India as one of these two markets. Ms. Levi's objective is to support, with her research, the successful entry of foreign companies in the Indian telecom market. To reach this objective, she proceeds in four steps. First, she summarizes the literature on market entry strategies. Afterwards, Ms. Levi describes the Indian Telecom Market. A lot of actual facts and figures are given. The clear structure helps the reader to find the needed information. The third step consists of four cases of foreign companies entering the Indian telecommunications sector. After the description of the companies and their entry activities, the cases are analyzed with the help of the case research method. Based on the analyses of the Indian telecommunications market and especially on the lessons learnt from the four cases, Ms. Levi finally provides recommendations for companies, which are planning to start activities in the Indian communications industry.
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