Описание: This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Автор: Amann Edmund, Cantwell John Название: Innovative Firms in Emerging Market Countries ISBN: 0199689318 ISBN-13(EAN): 9780199689316 Издательство: Oxford Academ Рейтинг: Цена: 7126.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on evidence from Asia and Latin America, this book explores the role of innovative firms in emerging markets, and their contributor to growth, development, and knowledge transfer.
Автор: Piercy Название: Market-Led Strategic Change ISBN: 0415834279 ISBN-13(EAN): 9780415834278 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.
Автор: Ralf Drews; Melissa Lamson Название: Market Entry into the USA ISBN: 3319373277 ISBN-13(EAN): 9783319373270 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Case for Culture in Expansion Strategy.- Your Company's Value Proposition in the US.- Defining and Exploring in the US Market.- Determining the Organization's Cultural Fit in the US.- Ready to Go to the US? - Key Strategic Steps.- Sustaining Your Business Investment in the US.
Название: Market entry in china ISBN: 3319291386 ISBN-13(EAN): 9783319291383 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Автор: Prof. Dr. Egon Franck; Urs Meister Название: Introducing Competition into the Piped Water Market ISBN: 3835003828 ISBN-13(EAN): 9783835003828 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: When war broke out in Europe in 1914, political leaders in the United States were swayed by popular opinion to remain neutral; yet less than three years later, the nation declared war on Germany. In Nothing Less Than War: A New History of America's Entry into World War I, Justus D. Doenecke examines the clash of opinions over the war during this transformative period and offers a fresh perspective on America's decision to enter World War I. Doenecke reappraises the public and private diplomacy of President Woodrow Wilson and his closest advisors and explores in great depth the response of Congress to the war. He also investigates the debates that raged in the popular media and among citizen groups that sprang up across the country as the U.S. economy was threatened by European blockades and as Americans died on ships sunk by German U-boats. The decision to engage in battle ultimately belonged to Wilson, but as Doenecke demonstrates, Wilson's choice was not made in isolation. Nothing Less Than War provides a comprehensive examination of America's internal political climate and its changing international role during the seminal period of 1914-1917.
Автор: Wojcik, Dariusz Название: The Global Stock Market ISBN: 019966630X ISBN-13(EAN): 9780199666300 Издательство: Oxford Academ Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides a comprehensive and up-to-date overview of the global stock market focusing on the relations of issuers, investors, and intermediaries, and how these are shaped by local context. It shows how the stock market map is currently being re-drawn, and its centrality to understanding the structure and dynamics of the world economy.
Автор: Lambin Jean-Jacques Название: Rethinking the Market Economy ISBN: 1137392894 ISBN-13(EAN): 9781137392893 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the changing socio-economic and technological landscape of the 21 century and what it means. It adopts an industrial economic approach, whilst proposing a road map leading to the adoption of a `societal market economy` model as an appealing and politically acceptable third-way between capitalism and socialism.
Описание: Accessibly written and sharply argued, Myths of the Oil Boom will reframe our understanding of the most politicized commodity in the world.
Автор: Berger Suzanne Название: Making in America: From Innovation to Market ISBN: 0262528371 ISBN-13(EAN): 9780262528375 Издательство: Wiley Рейтинг: Цена: 2374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
How America can rebuild its industrial landscape to sustain an innovative economy.
America is the world leader in innovation, but many of the innovative ideas that are hatched in American start-ups, labs, and companies end up going abroad to reach commercial scale. Apple, the superstar of innovation, locates its production in China (yet still reaps most of its profits in the United States). When innovation does not find the capital, skills, and expertise it needs to come to market in the United States, what does it mean for economic growth and job creation? Inspired by the MIT Made in America project of the 1980s, Making in America brings experts from across MIT to focus on a critical problem for the country.
MIT scientists, engineers, social scientists, and management experts visited more than 250 firms in the United States, Germany, and China. In companies across America -- from big defense contractors to small machine shops and new technology start-ups -- these experts tried to learn how we can rebuild the industrial landscape to sustain an innovative economy. At each stop, they asked this basic question: "When you have a new idea, how do you get it into the market?" They found gaping holes and missing pieces in the industrial ecosystem.
Even in an Internet-connected world, proximity to innovation and users matters for industry. Making in America describes ways to strengthen this connection, including public-private collaborations, new government-initiated manufacturing innovation institutes, and industry/community college projects. If we can learn from these ongoing experiments in linking innovation to production, American manufacturing could have a renaissance.
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