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Market Entry into the USA, Ralf Drews; Melissa Lamson


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Цена: 6986.00р.
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Автор: Ralf Drews; Melissa Lamson
Название:  Market Entry into the USA
ISBN: 9783319373270
Издательство: Springer
Классификация:



ISBN-10: 3319373277
Обложка/Формат: Paperback
Страницы: 125
Вес: 0.21 кг.
Дата издания: 22.10.2016
Серия: Management for Professionals
Язык: English
Размер: 234 x 156 x 8
Основная тема: Business and Management
Подзаголовок: Why European Companies Fail and How to Succeed
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: The Case for Culture in Expansion Strategy.- Your Companys Value Proposition in the US.- Defining and Exploring in the US Market.- Determining the Organizations Cultural Fit in the US.- Ready to Go to the US? - Key Strategic Steps.- Sustaining Your Business Investment in the US.


Introducing Competition into the Piped Water Market

Автор: Prof. Dr. Egon Franck; Urs Meister
Название: Introducing Competition into the Piped Water Market
ISBN: 3835003828 ISBN-13(EAN): 9783835003828
Издательство: Springer
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Цена: 10760.00 р.
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Market-Oriented Technology Management

Автор: Fred Y. Phillips
Название: Market-Oriented Technology Management
ISBN: 3642074561 ISBN-13(EAN): 9783642074561
Издательство: Springer
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Цена: 18866.00 р.
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Описание: This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.

Market Entry into the USA

Автор: Ralf Drews; Melissa Lamson
Название: Market Entry into the USA
ISBN: 3319171232 ISBN-13(EAN): 9783319171234
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Market Entry into the USA

Market Entry Strategies of Foreign Telecom Companies in India

Автор: Kiruba J. B. Levi; Prof. Dr. Rudolf Gr?nig; Prof.
Название: Market Entry Strategies of Foreign Telecom Companies in India
ISBN: 383500607X ISBN-13(EAN): 9783835006072
Издательство: Springer
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Цена: 11179.00 р.
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Описание: The telecommunication markets in Europe, North America and Australia are currently changing from growth to saturation or even to decline. The results are fierce competition and strongly reduced profit rates. The situation in developing countries is totally different. Large unsatisfied needs are leading to increased demand and to important growth rates. China and India are especially attractive to operators and equipment manufacturers in the telecom sector, because of their important size. Ms. Kiruba J. B. Levi's research investigates India as one of these two markets. Ms. Levi's objective is to support, with her research, the successful entry of foreign companies in the Indian telecom market. To reach this objective, she proceeds in four steps. First, she summarizes the literature on market entry strategies. Afterwards, Ms. Levi describes the Indian Telecom Market. A lot of actual facts and figures are given. The clear structure helps the reader to find the needed information. The third step consists of four cases of foreign companies entering the Indian telecommunications sector. After the description of the companies and their entry activities, the cases are analyzed with the help of the case research method. Based on the analyses of the Indian telecommunications market and especially on the lessons learnt from the four cases, Ms. Levi finally provides recommendations for companies, which are planning to start activities in the Indian communications industry.

Foreign Direct Investment Inflows Into the South East European Media Market

Автор: Vukanovi?
Название: Foreign Direct Investment Inflows Into the South East European Media Market
ISBN: 3319305107 ISBN-13(EAN): 9783319305103
Издательство: Springer
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Цена: 16070.00 р.
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Описание: This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Indian Stock Market

Автор: Gourishankar S. Hiremath
Название: Indian Stock Market
ISBN: 8132215893 ISBN-13(EAN): 9788132215899
Издательство: Springer
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Цена: 6986.00 р.
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Описание: The data on various indices including sectoral indices help in measuring the relative efficiency of the market and understanding how liquidity and market capitalization affect the efficiency of the market.

Market Morality and Company Size

Автор: Brian Harvey; Henk J.L. van Luijk; Guido Corbetta
Название: Market Morality and Company Size
ISBN: 9401055750 ISBN-13(EAN): 9789401055758
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Henk van Luijk A continuing debate Business life and ethics have always had an uneasy relationship. Positions are defended by business representatives and academics alike, under similar such headings as ` social responsibility of business` or `corporate responsibility`, `business ethics`, `corporate ethics` or `market morality`.

Health Effects of the New Labour Market

Автор: Kerstin Isaksson; Christer Hogstedt; Charli Erikss
Название: Health Effects of the New Labour Market
ISBN: 1475786700 ISBN-13(EAN): 9781475786705
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Proceedings of the First International Conference on Health Hazards and Challenges in the New Working Life, held January 11-13, 1999, in Stockholm, Sweden

The State and the Labor Market

Автор: Samuel Rosenberg
Название: The State and the Labor Market
ISBN: 1461280893 ISBN-13(EAN): 9781461280897
Издательство: Springer
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Цена: 12157.00 р.
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Описание: In the two decades before the mid-1970s, macroeconomic policies in Western Europe were frequently accompanied by policies of direct wage restraint in the pursuit of acceptable levels of employment, inflation, and international competitiveness.

Market Evolution

Автор: Arjen van Witteloostuijn
Название: Market Evolution
ISBN: 9048145236 ISBN-13(EAN): 9789048145232
Издательство: Springer
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Цена: 29209.00 р.
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Services Offshoring and its Impact on the Labor Market

Автор: Deborah Winkler
Название: Services Offshoring and its Impact on the Labor Market
ISBN: 3790821985 ISBN-13(EAN): 9783790821987
Издательство: Springer
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Цена: 26552.00 р.
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Описание: Shows how services offshoring has grown, who is most affected and what policy makers can do. This work aims to measure the impact of services offshoring on German productivity, employment and employment structure. It provides a synthesis of theoretical insights, detailed empirical analysis and economic policy recommendations.

Market-Driving Behavior in Emerging Firms

Автор: Prof. Dr. Malte Brettel; Jesko-Philipp Neuenburg
Название: Market-Driving Behavior in Emerging Firms
ISBN: 3834920584 ISBN-13(EAN): 9783834920584
Издательство: Springer
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Цена: 10480.00 р.
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Описание: Among researchers the concept of market orientation has been broadly discussed for many years stimulated above all by the works of Kohli and Jaworski as well as Narver and Slater. These authors managed to define and operationalize the concept of market orientation in different ways and also empirically confirmed a positive performance impact of a company s market orientation. Likewise it could be shown that for emerging firms market oriented behavior can influence between 20-25% of company success. In addition it has been researched which management measures and which aspects of a company s culture foster this behavior in young, innovative firms. At the same time it should be noted that especially these young, innovative companies often create new markets with their innovative products and that (potential) customers only learn about the product when it is introduced to the market. It is questionable how a market oriented company can be successful in such a situation. Information cannot be generated from the customer and hence also cannot be disseminated or processed. These doubts form the basis for the idea of a market-driving behavior . This is defined as a company s ability to create or influence markets. To date it is, however, unclear how such a behavior should be designed and under which circumstances it contributes to the success of young, innovative companies This is the focus area of this dissertation by Jesko Neuenburg. Its objective is to research the so called market driving behavior (MDB). Mr."


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