Автор: Marin A. Marinov Название: Virtual Teams Across National Borders ISBN: 1032496010 ISBN-13(EAN): 9781032496016 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Krowinska, Agata Backhaus, Christof Becker, Benjamin Bosser, Fabian Название: Digital content marketing ISBN: 1032346795 ISBN-13(EAN): 9781032346793 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Park Thaichon, Sara Quach Название: Artificial Intelligence for Marketing Management ISBN: 1032248483 ISBN-13(EAN): 9781032248486 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Описание: ГЇВїВЅ ГЇВїВЅ This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.
Описание: ГЇВїВЅ Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Автор: Gaught, Neil Название: Core ISBN: 178353785X ISBN-13(EAN): 9781783537853 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on stories and case studies, and with reference to the UN`s Sustainable Development Goals, this book`s no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to proactively respond to today`s challenges.
Название: Innovation in Pricing ISBN: 1138738255 ISBN-13(EAN): 9781138738256 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies yet innovation in pricing received scant attention until the first edition of this groundbreaking book.
This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics, business practitioners and consultants in the field.
The second edition has been fully revised and updated according to the latest developments in pricing, with:
New examples to reflect current trends
Three new chapters, including a chapter on business model and pricing model innovation
A new introduction that makes explicit just what strategic pricing can do for your organisation.
This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.
Автор: Hansen-horn, Tricia Horn, Adam E. Название: Strategic planning for public relations ISBN: 1433120925 ISBN-13(EAN): 9781433120923 Издательство: Peter Lang Рейтинг: Цена: 25866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.
Описание: Industrial capitalism is broken. This book tells how transformation is taking root in the corporate world. It tells the stories of seven exceptional companies that have out-performed their competitors. Instead of modeling themselves on the assumed efficiency of machines - a thought process that emerged during the industrial age - these firms model themselves on living systems.
Название: Green Business, Green Values, and Sustainability ISBN: 1138959790 ISBN-13(EAN): 9781138959798 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Green Business, Green Values, and Sustainability offers a concise and definitive book on the green transformation of business. The book examines the dramatic changes in business values and strategies that have taken place in recent years in response to the sustainability imperative. Government, industry, academic and science leaders spell out the green future for business.
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Автор: Dheeraj Sharma Название: Cultural Perspectives in a Global Marketplace ISBN: 3319386948 ISBN-13(EAN): 9783319386942 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
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