Название: Identity Design That Works ISBN: 1564969509 ISBN-13(EAN): 9781564969507 Издательство: Rockport/Rotovision Рейтинг: Цена: 3034.00 р. Наличие на складе: Поставка под заказ.
Описание: Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.
Название: Redesigning Identity ISBN: 1564966240 ISBN-13(EAN): 9781564966247 Издательство: Rockport/Rotovision Цена: 3416.00 р. Наличие на складе: Поставка под заказ.
Название: The Big Book of Corporate Identity ISBN: 3931884791 ISBN-13(EAN): 9783931884796 Издательство: Nippan Цена: 8511.00 р. Наличие на складе: Нет в наличии.
Описание: Currently one of the world s leading industrial nations, South Korea produces an enormous amount of consumer goods. Korea Power is the first comprehensive collection of contemporary Korean product and graphic design. This book aims to document the Korean identity that has been formed as the country has become a modern state in the aftermath of the fall of the Josean Dynasty, its occupation by the Japanese, and the Korean War. To this end, Korea Power includes images that the legendary Korean advertising photographer Kim Han-Yong shot in the years of reconstruction following the war. South Korea s rapid rise to an economic superpower almost swept away all traces of a traditional lifestyle. Today, however, the cultural values of Korea s past are again becoming more influential. Many Korean designers now have a new sensibility for their culture s traditional definition of beauty. They are also defining an original, distinctly Korean elegance. This new development is represented in the book by work from the Culture Keepers, for example. Their designs for practical furniture and table settings are inspired by the aesthetics of the past, yet are ideally suited to meet the needs of our modern lives. The official exhibition catalog for Design and Identity at Frankfurt's Museum of Applied Arts.
Описание: Take a step back from the other designers' trends dominating your design world and reach toward a more exotic direction. In a clear and concise manner, identities are outlined by three steps - the "The Client", "The Brief" and "The Solution", aiding readers in understanding one of the most common design job cycles. Featured work is presented from design groups such as the Turkish Society of Graphic Designers, the Graphics Association of Zimbabwe and the Design Centrum of the Czech Republic that provides you with innovative and fresh design ideas. Partnered with Icograda (an International Council of Graphic Design Associations) as part of a series on best-selling subjects like logos and packaging, this book invites you to broaden your creative horizons. So get ready to embark on a new design adventure that just might turn out to be next season's biggest trend.
Описание: An account of architecture in England between circa 1150 and 1250, this work explores how the assimilation of new ideas from France led to an English version of Gothic architecture. It considers the great cathedrals of England to examine the complex interrelations between architecture and its social and political functions.
Название: Identity Design Sourcebook ISBN: 159253029X ISBN-13(EAN): 9781592530298 Издательство: Rockport/Rotovision Цена: 4175.00 р. Наличие на складе: Поставка под заказ.
Описание: Each profile traces the process of redesigning a company's graphic identity using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.
Автор: Fisher Sterling, Susan Wat, Kathryn Название: Role models: Feminine Identity in Contemporary American Photography ISBN: 1857595386 ISBN-13(EAN): 9781857595383 Издательство: ACC-distribution titles Рейтинг: Цена: 4125.00 р. Наличие на складе: Поставка под заказ.
Описание: In image-conscious world, photography is one of the powerful mediators of our sense of self. This book explores the ways in which female identity is constructed and mediated through the art of photography. It focuses on how role models and role-playing have been central to the art, meaning, and social function of contemporary photography.
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