Selected Essays on Corporate Reputation and Social Media, Markus Kick
Íàçâàíèå: Managing reputation in the banking industry ISBN: 3319282549 ISBN-13(EAN): 9783319282541 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 16070.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå:
Frontmatter. - Part I: Theoretical Foundations. .- Chapter 1: Reputation, Reputational Risk And Reputational Crisis In The Banking Industry: State Of The Art And Concepts For Improvements. - Chapter 2: Reputation, Reputational Crisis And Corporate Social Responsibility Of Banks: Measurement And Relationships.- Part II: Learning From Case Studies.- Chapter 3: The Libor Case And Focus On Barclays.- Chapter 4: The Case Study Of Goldman Sachs.- Chapter 5: The Case Study Of Lehman Brothers.- Chapter 6: Unicredit And Reputation: A Journey Integrating Stakeholders' Perceptions Into Business Planning And Strategies.- Chapter 7: Intesa Sanpaolo: A Case Study On Reputation Management And Its Relationship To Corporate Social Reputation.- Part III: From Experience To Knowledge.- Chapter 8: Managing Reputation: Reflections And Operational Suggestions.
Àâòîð: Christina Keinert Íàçâàíèå: Corporate Social Responsibility as an International Strategy ISBN: 3790825484 ISBN-13(EAN): 9783790825480 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 21661.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs.
Îïèñàíèå: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Àâòîð: Christine Falkenreck Íàçâàíèå: Reputation Transfer to Enter New B-to-B Markets ISBN: 3790828114 ISBN-13(EAN): 9783790828115 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 23757.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.
Àâòîð: Christine Falkenreck Íàçâàíèå: Reputation Transfer to Enter New B-to-B Markets ISBN: 3790823562 ISBN-13(EAN): 9783790823561 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 23757.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.
Îïèñàíèå: Exploringthe new professional scenes in digital and freelance knowledge, thisinnovative book provides an account of the subjects and cultures that pertainto knowledge work in the aftermath of the creative class frenzy. Including abroad spectrum of empirical projects, TheReputation Economy documents the rise of freelancing anddigital professions and argues about the central role held by reputation withinthis context, offering a comprehensive interpretation of the digitaltransformation of knowledge work. The book shows how digital technologies arenot simply intermediating productive and organizational processes, allowing newways for supply and demand to meet, but actually enable the diffusion ofcultural conceptions of work and value that promise to become the new standardof the industry.
Àâòîð: Crane, Andrew; McWilliams, Abagail; Matten, Dirk; Íàçâàíèå: The Oxford Handbook of Corporate Social Responsibility ISBN: 0199573948 ISBN-13(EAN): 9780199573943 Èçäàòåëüñòâî: Oxford Academ Ðåéòèíã: Öåíà: 6889.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: CSR encompasses broad questions about the changing relationship between business, society, and government. This Handbook is an authoritative review of the academic research that has both prompted, and responded to, these issues. Bringing together leading experts, it provides clear thinking and new perspectives on CSR and the debates around it.
Îïèñàíèå: This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. "CSR in the Global Business World" is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level.
Àâòîð: Michael Morley Íàçâàíèå: How to Manage Your Global Reputation ISBN: 1349140724 ISBN-13(EAN): 9781349140725 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 10760.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today.
