Advances in Advertising Research (Vol. IV), Sara Rosengren; Micael Dahl?n; Shintaro Okazaki
Àâòîð: Sara Rosengren; Micael Dahl?n; Shintaro Okazaki Íàçâàíèå: Advances in Advertising Research (Vol. IV) ISBN: 3658023643 ISBN-13(EAN): 9783658023645 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 6986.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: � Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012.
Àâòîð: Nicholas Holm Íàçâàíèå: Advertising and Consumer Society ISBN: 1137471743 ISBN-13(EAN): 9781137471741 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 5487.00 ð. Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.
Àâòîð: Peeter Verlegh; Hilde Voorveld; Martin Eisend Íàçâàíèå: Advances in Advertising Research (Vol. VI) ISBN: 3658105577 ISBN-13(EAN): 9783658105570 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 13974.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).
Àâòîð: Ivana Bu?ljeta Banks; Patrick De Pelsmacker; Shint Íàçâàíèå: Advances in Advertising Research (Vol. V) ISBN: 3658140909 ISBN-13(EAN): 9783658140908 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 9141.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.
Àâòîð: Ivana Bu?ljeta Banks; Patrick De Pelsmacker; Shint Íàçâàíèå: Advances in Advertising Research (Vol. V) ISBN: 3658081317 ISBN-13(EAN): 9783658081317 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 9141.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.
Îïèñàíèå: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Àâòîð: Christodoulides Íàçâàíèå: Advances in Advertising Research (Vol. VII) ISBN: 3658152192 ISBN-13(EAN): 9783658152192 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 15372.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Àâòîð: Tobias Langner; Shintaro Okazaki; Martin Eisend Íàçâàíèå: Advances in Advertising Research (Vol. III) ISBN: 3834946494 ISBN-13(EAN): 9783834946492 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 14673.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: � Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
Îïèñàíèå: A study of Irish advertising`s cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries.
Àâòîð: Spring Íàçâàíèå: Advertising in the Age of Persuasion ISBN: 1137347171 ISBN-13(EAN): 9781137347176 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 4191.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.
