The 1980`s: A Decade of Marketing Challenges, Venkatakrishna V. Bellur; Thomas R. Baird; Paul T.
Àâòîð: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Íàçâàíèå: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 11878.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Îïèñàíèå: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Àâòîð: Siklos Íàçâàíèå: Challenges in Central Banking ISBN: 1107616492 ISBN-13(EAN): 9781107616493 Èçäàòåëüñòâî: Cambridge Academ Ðåéòèíã: Öåíà: 7445.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: The financial crisis that began in 2007 has forced monetary authorities to adapt to very different circumstances. What guided these central banks and how has monetary policy changed over the past two decades or so? These are some of the topics covered by the expert contributors in this edited volume.
Îïèñàíèå: Innovation is increasingly recognized as a vitally important social and economic phenomenon worthy of serious research study. The book, written by leading contributors to the field, examines the state of the art and achievements in the relatively new field of Innovation Studies, as well as what future challenges lie ahead.
Îïèñàíèå: Innovations in Social Marketing and Public Health Communication
Àâòîð: Mark D. Groza; Charles B. Ragland Íàçâàíèå: Marketing Challenges in a Turbulent Business Environment ISBN: 3319194275 ISBN-13(EAN): 9783319194271 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 30745.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru.
Àâòîð: Saren, Michael Maclaran, Pauline Elliott, Richard Íàçâàíèå: Critical marketing ISBN: 0750680660 ISBN-13(EAN): 9780750680660 Èçäàòåëüñòâî: Taylor&Francis Ðåéòèíã: Öåíà: 7654.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
Àâòîð: Dowling, Grahame Íàçâàíèå: The art and science of marketing : ISBN: 019928556X ISBN-13(EAN): 9780199285563 Èçäàòåëüñòâî: Oxford Academ Ðåéòèíã: Öåíà: 6334.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, et cetera) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing, as well as marketing professionals.
Îïèñàíèå: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.
Îïèñàíèå: Fully updated with new information, including the latest changes to YouTube! If you`re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results.
Îïèñàíèå: Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today`s world from a pre-eminent group of scholars and practitioners.
