Описание: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.
Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.
On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.
Автор: Bullard Brittany Название: Style and Statistics: The Art of Retail Analytics ISBN: 1119270316 ISBN-13(EAN): 9781119270317 Издательство: Wiley Рейтинг: Цена: 6018.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail.
Автор: Retail Pricing Strategies And Market Power Название: Retail Pricing Strategies And Market Power ISBN: 0522850383 ISBN-13(EAN): 9780522850383 Издательство: Mare Nostrum (Eurospan) Цена: 2138.00 р. Наличие на складе: Нет в наличии.
Описание: Many retailers have market power to an extent that gives them some discretion in setting prices. Such sellers try to set price at the value of the product in the
hands of the customer - rather than merely by reference to cost. To do this, they divide customers into groups, and set different prices for the different groups.
Gordon Mills, in
studying this and related conduct, presents detailed information on the practices used in a variety of sectors, such as supermarkets, banks and airlines. His analysis rests on several
basic concepts that the book introduces with admirable clarity. He examines the contribution these practices make to profits, and the implications for the public interest, and he
considers the potential role for initiatives by government and by consumer organisations.
Throughout, he stresses the importance of the limits on consumer knowledge and
understanding. Retail Pricing Strategies and Market Power makes an important contribution to bridge-building between economics and marketing, and provides real insights into pricing
behaviour and practices.
Автор: Vilas Chaudhary Prashant Название: Retail Marketing in the Modern Age ISBN: 9351508692 ISBN-13(EAN): 9789351508694 Издательство: Sage Publications Рейтинг: Цена: 4752.00 р. Наличие на складе: Поставка под заказ.
Описание: What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty? Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe. Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing. Key Features • Up-to-date coverage of new formats of retailing such as omni-channel retailing • Focus on social media marketing and social media analytics, which are now crucial in designing digital marketing and public relations strategies and tactics • Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts
Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke Название: Power Brands: Measuring, Making, and Managing Brand Success ISBN: 3527507817 ISBN-13(EAN): 9783527507818 Издательство: Wiley Рейтинг: Цена: 5536.00 р. Наличие на складе: Поставка под заказ.
Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.
Описание: The authors of Process Improvement and Quality Management in the Retail Industry discuss quality management through the examination of several companies that won the esteemed Malcolm Baldrige National Quality Award.
Автор: Kimiecik Название: Loss Prevention in the Retail Business ISBN: 0471723215 ISBN-13(EAN): 9780471723219 Издательство: Wiley Рейтинг: Цена: 46726.00 р. Наличие на складе: Поставка под заказ.
Описание: Always be observant and alert, and act on what you see. If something doesn`t look or feel right, it`s probably not. This is the first piece of advice Rudolph Kimiecik and Chris Thomas offer in their new book, Loss Prevention in the Retail Business. This book is based on a series of seminars given by coauthor Rudolph C.
Описание: Employee Management and Customer Service in the Retail Industry, by Gary Heil and Chris Thomas, attempts to combine the psychology of dealing with employees and customers with the practical realities of managing a retail business.
Автор: Davies Название: Managing Retail Consumption ISBN: 0471489123 ISBN-13(EAN): 9780471489122 Издательство: Wiley Рейтинг: Цена: 9021.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.
Автор: Weindel Название: Retail Brand Equity and Loyalty ISBN: 365815036X ISBN-13(EAN): 9783658150365 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
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