Sales Force Design For Strategic Advantage, A. Zoltners; P. Sinha; S. Lorimer

Автор: Teece, David J. (University of California at Berke
Название: Managing Intellectual Capital: Organizational, Strategic and Policy Dimensions
ISBN: 0198295421 ISBN-13(EAN): 9780198295426
Издательство: Oxford Academ
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Цена: 6176.00 р.
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Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.

Автор: West Douglas
Название: Strategic Marketing
ISBN: 019968409X ISBN-13(EAN): 9780199684090
Издательство: Oxford Academ
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Цена: 9186.00 р.
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Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Автор: Mahoney L. Meghan
Название: Strategic Social Media Marketing To Soci
ISBN: 1118556844 ISBN-13(EAN): 9781118556849
Издательство: Wiley
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Цена: 6170.00 р.
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Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

Автор: Shiver Warren
Название: 7 Steps to Sales Force Transformation
ISBN: 1137548045 ISBN-13(EAN): 9781137548047
Издательство: Springer
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Цена: 4890.00 р.
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Описание: This book is targeted at anyone who has control over a sales organization or who wants to transform a sales team, including sales managers, sales executives, CEOs, COOs, and others who advise or influence those stakeholders, such as associates at consulting and private equity firms.

Автор: Mootee Idris
Название: Design Thinking for Strategic Innovation
ISBN: 1118620127 ISBN-13(EAN): 9781118620120
Издательство: Wiley
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Цена: 4435.00 р.
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Описание: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.

Автор: Le Meunier-FitzHugh, Douglas Tony
Название: Achieving a Strategic Sales Focus
ISBN: 0198706642 ISBN-13(EAN): 9780198706649
Издательство: Oxford Academ
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Цена: 6255.00 р.
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Описание: The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.

Автор: Huggins Robert
Название: Competition, Competitive Advantage, and Clusters
ISBN: 0199660425 ISBN-13(EAN): 9780199660421
Издательство: Oxford Academ
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Цена: 8554.00 р.
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Описание: In this book leading scholars from a range of disciplines, including strategic management, economic development, economic geography and planning, assess the contribution that Michael Porter, one of the most influential figures in strategic management research, has made to these respective academic fields.