Collaborative Customer Relationship Management, Alexander H. Kracklauer; D. Quinn Mills; Dirk Seif

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 6170.00 р.
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Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Rajola Federico
Название: Customer Relationship Management in the Financial Industry
ISBN: 3642355536 ISBN-13(EAN): 9783642355530
Издательство: Springer
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Цена: 12157.00 р.
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Описание: This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.

Автор: Federico Rajola
Название: Customer Relationship Management
ISBN: 3642078850 ISBN-13(EAN): 9783642078859
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.

Автор: Harinder Singh Jagdev; Johan C. Wortmann; Henk Jan
Название: Collaborative Systems for Production Management
ISBN: 1475747918 ISBN-13(EAN): 9781475747911
Издательство: Springer
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Цена: 27950.00 р.
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Описание: Just as no man is an island, so no business can operate without being part of a network of businesses proactively collaborating and sharing information for mutual success. This book presents some of the latest thinking on collaborative systems by leading experts in the field.

Автор: Michael Kleinaltenkamp; Wulff Plinke; Ingmar Geige
Название: Business Relationship Management and Marketing
ISBN: 366251379X ISBN-13(EAN): 9783662513798
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management.- Theoretical Perspectives of Business Relationships - Explanation and Configuration.- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships.- Customer Value and Customer Selection.- Strategies of Business Relationship Management.- Business Relationship Management & Marketing in a European-Chinese Context.- Implementation of Business Relationship Management: Instruments of Business Relationship Management.- Internal Implementation of Business Relationship Management.- Customer Relationship Management.

Автор: Federico Rajola
Название: Customer Relationship Management in the Financial Industry
ISBN: 3642435645 ISBN-13(EAN): 9783642435645
Издательство: Springer
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Цена: 12157.00 р.
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Описание: This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.

Автор: Prof. Dr. Jean-Paul Thommen und Ansgar Richter, Ph
Название: The Contractual Relationship between Clients and Management Consultants
ISBN: 3835001167 ISBN-13(EAN): 9783835001169
Издательство: Springer
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Цена: 13974.00 р.
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Описание: In recent decades, the influence of consultants in our economy has increased continuously. Many large client organizations regularly involve consultancies in managerial projects. At the same time, clients have become more discerning in how they involve these advisors. They have gained experience in dealing with consultants. In addition, a larger spectrum of alternatives for the execution of projects, such as external consultants, in-house consultants and internal project teams is available to them. Given these contractual choices and the heavily debated use of consultants, the question arises why managers choose to involve consultants in their project activities and how they structure the contractual relationship with them. Sandra Niewiem provides an empirical examination of the contractual relationship between clients and consultants on the basis of the transaction cost economic (TCE) theory of vertical integration. The comparative contracting perspective is the traditional focus of TCE research. Despite offering a fundament of concepts and empirical evidence, TCE has not yet been applied to consulting settings. Sandra Niewiem's work includes a meta-review of the empirical literature on TCE, which, with a selection of 160 studies, is the largest and most comprehensive review ofTCE literature ever conducted.

Автор: Landau, Jennifer Borgonovi, Elio
Название: Relationship competence for healthcare management
ISBN: 0230515967 ISBN-13(EAN): 9780230515963
Издательство: Springer
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Цена: 14673.00 р.
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Описание: Healthcare organizations depend on managers to build effective peer relationships to manage complex patient needs. This book provides the conceptual frameworks for identifying these and for developing peer to peer relationship competence in the healthcare organization.