Customer Relationship Management, Federico Rajola

Автор: Federico Rajola
Название: Customer Relationship Management in the Financial Industry
ISBN: 3642435645 ISBN-13(EAN): 9783642435645
Издательство: Springer
Рейтинг:
Цена: 12157.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.

Автор: Rajola Federico
Название: Customer Relationship Management in the Financial Industry
ISBN: 3642355536 ISBN-13(EAN): 9783642355530
Издательство: Springer
Рейтинг:
Цена: 12157.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.

Автор: Alexander H. Kracklauer; D. Quinn Mills; Dirk Seif
Название: Collaborative Customer Relationship Management
ISBN: 364205529X ISBN-13(EAN): 9783642055294
Издательство: Springer
Рейтинг:
Цена: 14673.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM.

Автор: Michael Kleinaltenkamp; Wulff Plinke; Ingmar Geige
Название: Business Relationship Management and Marketing
ISBN: 366251379X ISBN-13(EAN): 9783662513798
Издательство: Springer
Рейтинг:
Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management.- Theoretical Perspectives of Business Relationships - Explanation and Configuration.- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships.- Customer Value and Customer Selection.- Strategies of Business Relationship Management.- Business Relationship Management & Marketing in a European-Chinese Context.- Implementation of Business Relationship Management: Instruments of Business Relationship Management.- Internal Implementation of Business Relationship Management.- Customer Relationship Management.

Автор: Cundari Aldo
Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer
ISBN: 1119092892 ISBN-13(EAN): 9781119092896
Издательство: Wiley
Рейтинг:
Цена: 3008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.

Автор: V. Kumar; Werner Reinartz
Название: Customer Relationship Management
ISBN: 3662553805 ISBN-13(EAN): 9783662553800
Издательство: Springer
Рейтинг:
Цена: 11179.00 р.
Наличие на складе: Поставка под заказ.

Описание: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.