Dynamic Models of Advertising Competition, Gary M. Erickson

Автор: Huey-Kuo Chen; D. Boyce
Название: Dynamic Travel Choice Models
ISBN: 3642642071 ISBN-13(EAN): 9783642642074
Издательство: Springer
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Цена: 15372.00 р.
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Описание: By verifying the asymmetric property of the dynamic link travel time function, while identifying the inflow, exit flow and number of vehicles on a physical link as three different states over time, the author adopts a variational inequality approach using one time-space link variable.

Автор: Strachan
Название: Advertising, Literature and Print Culture in Ireland, 1891-1922
ISBN: 0230298737 ISBN-13(EAN): 9780230298736
Издательство: Springer
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Цена: 12577.00 р.
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Описание: A study of Irish advertising`s cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries.

Автор: Spring
Название: Advertising in the Age of Persuasion
ISBN: 1137347171 ISBN-13(EAN): 9781137347176
Издательство: Springer
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Цена: 4191.00 р.
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Описание: Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.

Автор: Gary M. Erickson
Название: Dynamic Models of Advertising Competition
ISBN: 1461353602 ISBN-13(EAN): 9781461353607
Издательство: Springer
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Цена: 13974.00 р.
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Описание: I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models.

Автор: Nicholas Holm
Название: Advertising and Consumer Society
ISBN: 1137471743 ISBN-13(EAN): 9781137471741
Издательство: Springer
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Цена: 5487.00 р.
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Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

Автор: Bullo
Название: Evaluation in Advertising Reception
ISBN: 1137350423 ISBN-13(EAN): 9781137350428
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Автор: Kelly-Holmes
Название: Advertising as Multilingual Communication
ISBN: 0230217060 ISBN-13(EAN): 9780230217065
Издательство: Springer
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Цена: 11878.00 р.
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Описание: The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Автор: Blades
Название: Advertising to Children
ISBN: 0230252028 ISBN-13(EAN): 9780230252028
Издательство: Springer
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Цена: 12157.00 р.
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Описание: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Автор: Sergio Zyman
Название: The End of Advertising as We Know It
ISBN: 047142966X ISBN-13(EAN): 9780471429661
Издательство: Wiley
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Цена: 1582.00 р.
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Описание: A follow-up to the book "The End of Marketing As We Know It", this work argues that the business of advertising as we know it is dead. It uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising - sell the product.